• Iconoclast: A Neuroscientist Reveals How to Think Differently 叛逆者9781422133309
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Iconoclast: A Neuroscientist Reveals How to Think Differently 叛逆者9781422133309

166 9.7折 170.8 八五品

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作者Gregory Berns Ph.D.(格雷戈里·伯恩斯) 著

出版社Harvard Business Press

出版时间2010-03

版次1

装帧平装

货号9781422133309

上书时间2021-11-03

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图书标准信息
  • 作者 Gregory Berns Ph.D.(格雷戈里·伯恩斯) 著
  • 出版社 Harvard Business Press
  • 出版时间 2010-03
  • 版次 1
  • ISBN 9781422133309
  • 定价 170.80元
  • 装帧 平装
  • 开本 其他
  • 纸张 胶版纸
  • 页数 272页
  • 正文语种 英语
  • 丛书 管理必读系列
【内容简介】
Noorganizationcansurvivewithouticonoclasts--innovatorswhosingle-handedlyupturnconventionalwisdomandmanagetoachievewhatsomanyothersdeemimpossible.

Thoughindispensable,trueiconoclastsarefewandfarbetween.InIconoclast,neuroscientistGregoryBernsexplainswhy.Heexplorestheconstraintsthehumanbrainplacesoninnovativethinking,includingfearoffailure,theurgetoconform,andthetendencytointerpretsensoryinformationinfamiliarways.

ThroughvividaccountsofsuccessfulinnovatorsrangingfromglassartistDaleChihulytophysicistRichardFeynmantocountry/rocktriotheDixieChicks,Bernsrevealstheinnerworkingsoftheiconoclast'smindwithremarkableclarity.Eachengagingchaptergoesontodescribepracticalactionswecaneachtaketounderstandandunleashourownpotentialtothinkdifferently--suchasseekingoutnewenvironments,novelexperiences,andfirst-timeacquaintances.

Packedwithengagingstories,science-basedinsights,potentpractices,andexamplesfromastartlingarrayofdisciplines,thisengagingbookwillhelpyouunderstandhowiconoclaststhinkandequipyoutobeginthinkingmorelikeaniconoclastyourself.
【作者简介】
GregoryBerns,MD,PhD,isprofessorofpsychiatryandbehavioralsciencesatEmoryUniversity.HehaswrittenfornumeroussciencepublicationsandhasbeeninterviewedonNationalPublicRadio,CNN,andABC'sPrimetime.HehasbeenprofiledfrequentlyintheWallStreetJournal,NewYorkTimes,andothermedia.
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