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The Advertising Concept Book[广告概念书] 340421
￥ 350 7.7折 ￥ 456.8 八五品
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作者Pete Barry 著
出版社Thames & Hudson
出版时间2012-05
装帧精装
上书时间2024-07-08
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图书标准信息
- 作者 Pete Barry 著
- 出版社 Thames & Hudson
- 出版时间 2012-05
- ISBN 9780500516232
- 定价 456.80元
- 装帧 精装
- 开本 其他
- 纸张 其他
- 页数 296页
- 【内容简介】
- Nowthoroughlyrevisedandupdated,thissystematicallypresentedcoursebooktellsyoueverythingyouneedtoknowaboutadvertising,fromhowtowritecopyandchooseatypeface,tohowagenciesworkandthedifferentstrategiesusedforprint,TVorci
- 【作者简介】
- PeteBarrybeganhiscareerasanartdirectoratOgilvy,London.HenowworksasacopywriterinNewYork,andhastaughtadvertisingatSyracuseUniversity.
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