This book is based on interviews with over 200 people all over the world who have made a difference—large or small—in their field, profession, or community, but who have lived a life that they believe mattered. In these conversations, we rediscovered a principle that is starting to emerge in books about organizational performance and leadership, but rarely seems fully developed: Success in the long run has less to do with finding the best idea, organizational structure, or business model for an enterprise, than with discovering what matters to us as individuals. It is here, at a very personal level, where thought and feeling inform each other, that creativity begins, and where the potential for enduring organizations emerges. We found ourselves on a quest to find insights —probing to uncover the principles and practices of individuals whose impact on the world endures.
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