Designing for Growth:A Design Thinking Tool Kit for Managers
包正版
¥
120
3.6折
¥
336.1
九品
仅1件
作者Jeanne、Tim Ogilvie 著
出版社Columbia University Press
出版时间2011-07
装帧精装
货号E2
上书时间2024-10-24
商品详情
- 品相描述:九品
-
实物拍摄 详见图
图书标准信息
-
作者
Jeanne、Tim Ogilvie 著
-
出版社
Columbia University Press
-
出版时间
2011-07
-
ISBN
9780231158381
-
定价
336.10元
-
装帧
精装
-
开本
其他
-
纸张
其他
-
页数
256页
-
正文语种
英语
-
丛书
Columbia Business School Publishing
- 【内容简介】
-
JeanneLiedtkaandTimOgilvieeducatereadersinoneofthehottesttrendsinbusiness:'designthinking,'ortheabilitytoturnabstractideasintopracticalapplicationsformaximalbusinessgrowth.JeanneLiedtka'srecentbook,TheCatalyst:HowYOUCanLeadExtraordinaryGrowth,wasnamedaTopInnovationandDesignThinkingBookbyBusinessWeek.TimOgilviehasbeenhailedavisionaryforhispioneeringcontributionstoserviceinnovation,businessmodelinnovation,andcustomerexperiencedesign.LiedtkaandOgilviecoverthemindset,techniques,andvocabularyofdesignthinking,unpackthemysteriousconnectionbetweendesignandgrowth,andteachmanagers,inastraightforwardway,howtoexploitdesign'sexcitingpotential.ExemplifiedbyAppleandthesuccessoftheirelegantproducts,andcultivatedbyhighprofiledesignfirmssuchasIDEO,designthinkingunlockscreativerightbraincapabilitiestosolvearangeofproblems.Thisapproachhasbecomeanecessarycomponentofsuccessfulbusinesspractice,helpingmanagersturnabstractconceptsintoeverydaytoolsthatgrowbusinesswhileminimizingrisk.
- 【作者简介】
-
JeanneLiedtkaisaprofessorattheDardenGraduateSchoolofBusinessAdministration,UniversityofVirginia.FormerlytheexecutivedirectorofitsBattenInstitute,afoundationestablishedtodevelopthoughtleadershipinthefieldsofentrepreneurshipandcorporateinnovation,shehasalsoservedaschieflearningofficerfortheUnitedTechnologiesCorporation(UTC)andasassociatedeanoftheMBAprogramatDarden.TimOgilvieisCEOofPeerInsight,aninnovationstrategyconsultancy,wherehehaspioneeredcontributionstotheemergingdisciplinesofserviceinnovation,customerexperiencedesign,andbusinessmodelexploration.HisclientsincludeAARP,BankofAmerica,Diebold,GE,Hallmark,Hewlett-Packard,Procter&Gamble,StarwoodHotels,andTheHartford.(6/28/11)
点击展开
点击收起
— 没有更多了 —
以下为对购买帮助不大的评价