Designing for Growth：A Design Thinking Tool Kit for Managers

图书标准信息

• 作者 Jeanne、Tim Ogilvie 著
• 出版社 Columbia University Press
• 出版时间 2011-07
• ISBN 9780231158381
• 定价 336.10元
• 装帧 精装
• 开本 其他
• 纸张 其他
• 页数 256页
• 正文语种 英语
• 丛书 Columbia Business School Publishing

【内容简介】

JeanneLiedtkaandTimOgilvieeducatereadersinoneofthehottesttrendsinbusiness:'designthinking,'ortheabilitytoturnabstractideasintopracticalapplicationsformaximalbusinessgrowth.JeanneLiedtka'srecentbook,TheCatalyst:HowYOUCanLeadExtraordinaryGrowth,wasnamedaTopInnovationandDesignThinkingBookbyBusinessWeek.TimOgilviehasbeenhailedavisionaryforhispioneeringcontributionstoserviceinnovation,businessmodelinnovation,andcustomerexperiencedesign.LiedtkaandOgilviecoverthemindset,techniques,andvocabularyofdesignthinking,unpackthemysteriousconnectionbetweendesignandgrowth,andteachmanagers,inastraightforwardway,howtoexploitdesign'sexcitingpotential.ExemplifiedbyAppleandthesuccessoftheirelegantproducts,andcultivatedbyhighprofiledesignfirmssuchasIDEO,designthinkingunlockscreativerightbraincapabilitiestosolvearangeofproblems.Thisapproachhasbecomeanecessarycomponentofsuccessfulbusinesspractice,helpingmanagersturnabstractconceptsintoeverydaytoolsthatgrowbusinesswhileminimizingrisk.

【作者简介】

JeanneLiedtkaisaprofessorattheDardenGraduateSchoolofBusinessAdministration,UniversityofVirginia.FormerlytheexecutivedirectorofitsBattenInstitute,afoundationestablishedtodevelopthoughtleadershipinthefieldsofentrepreneurshipandcorporateinnovation,shehasalsoservedaschieflearningofficerfortheUnitedTechnologiesCorporation(UTC)andasassociatedeanoftheMBAprogramatDarden.TimOgilvieisCEOofPeerInsight,aninnovationstrategyconsultancy,wherehehaspioneeredcontributionstotheemergingdisciplinesofserviceinnovation,customerexperiencedesign,andbusinessmodelexploration.HisclientsincludeAARP,BankofAmerica,Diebold,GE,Hallmark,Hewlett-Packard,Procter&Gamble,StarwoodHotels,andTheHartford.(6/28/11)