Game-Changing Strategies 改变游戏的策略：如何通过打破成规在现有工业中创造新的市场空间

图书标准信息

• 作者 Constantinos C. Markides（君士坦丁诺·C·基德斯） 著
• 出版社 Wiley
• 出版时间 2008-05
• ISBN 9780470276877
• 定价 301.50元
• 装帧 精装
• 开本 其他
• 纸张 其他
• 页数 256页
• 正文语种 英语

【内容简介】

Game-ChangingStrategiesexplainsthereasonsbehindthispuzzleandpresentspracticalideasonhowestablishedfirmscouldnotonlydiscovernewradicalbusinessmodelsbutalsogrowthemnexttotheirexistingbusinessmodels.Thechallengeforestablishedfirmsisnotthediscoveryofanewbusinessmodel?therealchallengeishowtomaketwobusinessmodelscoexist.Thisbookoffersadviceonhowestablishedfirmscanimplementstructuresandprocessesthatmakethenewbusinessmodellessconflictingandmorepalatabletotheexistingbusiness.

【作者简介】

ConstantinosMarkidesisprofessorofStrategicandInternationalManagementandholdstheRobertP.BaumanChairofStrategicLeadershipattheLondonBusinessSchool.HeisalsothechairmanoftheStrategicandInternationalManagement(SIM)DepartmentatLBS.HeistheauthororcoauthorofsixotherbooksincludingAlltheRightMoves,StrategicThinkingfortheNextEconomy,TheFutureoftheMultinationalCompany,andFastSecond.