跨文化商务沟通

图书标准信息

• 作者 郭丽 编
• 出版社 山东人民出版社
• 出版时间 2014-07
• 版次 1
• ISBN 9787209084710
• 定价 36.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 258页
• 正文语种 简体中文
• 丛书 临沂大学优秀校本教材

【内容简介】

　　《跨文化商务沟通/临沂大学优秀校本教材》介绍了跨文化商务沟通的基本理论和实践，内容涵盖了文化差异、文化与沟通、文化与职场、商务礼仪和社会准则、性别沟通、跨文化管理、文化冲突、中国人的面子观、组织文化对跨文化商务沟通的影响、跨文化商务谈判、跨文化全球营销、文化与全球化等内容。

【目录】

Chapter1InterculturalBusinessCommunication
Introduction
ReadingⅠCultivatingGuanxiasaForeignInvestorStrategy
ReadingⅡTheGlobalizationofChina'sCorporateBrands
ReadingⅢBuildinguptheBusinessRelationshipwithChinese
ReadingⅣForeignAssignmentMeansPromotion?
SupplementaryReadingⅠnterculturalCommunication

Chapter2CultureandCulturalValues
Introduction
ReadingⅠDominantAmericanCulturalPatterns
ReadingⅡMonsieurMickeyinFrance
ReadingⅢWomeninGlobalBusiness
ReadingⅣGerman-AmericanInterculturalDifferencesattheWorkplace
SupplementaryReadingCrisisofBarbieintheMiddleEastCountries

Chapter3CultureShock
Introduction
ReadingⅠImpactofCulturalShockonOverseasAssignment
ReadingⅡAvoidCultureShockWhenRewardingInternationalEmployees
ReadingⅢCorporateCultureShockfromForeignersinU.S.
ReadingⅣTheRightWaytoBringExpatsHome
SupplementaryReadingThePepsiChallenge：HelpingExpatsFeelatHome

Chapter4VerbalandNonverbalCommunication
Introducfion
ReadingⅠSignificanceofNonverbalCommunication
ReadingⅡNonverbalCommunicationinInternationalBusiness
ReadingⅢInterculturalCompetenceinBusinessPresentations
ReadingⅣSpatialLanguage：OfficeLanguage
SupplementaryReadingReadingReactionsinDifferentCultures

Chapter5InterculturalMarketingCommunication
Introduction
ReadingⅠMcDonald'sinChina
ReadingⅡBigBlundersfromBigBusiness
ReadingⅢSoshiSumsinLtd
ReadingⅣAgatha'sStandardizingorAdaptingtheMarketingMixacrossCulture
SupplementaryReadingTheEUGroundstheGE-HoneywellMerger

Chapter6BusinessEtiquetteandProtocol
Introduction
ReadingⅠCustoms，EtiquetteandProtocol
ReadingⅡNeverForgetyourJapaneseBusinessCard
ReadingⅢCulturalConflictsinIsrael
ReadingⅣBusinessDress
SupplementaryReadingWhatisDinnerataFriend's?

Chapter7InterculturalBusinessNegotiation
Introduction
ReadingⅠImpactofCultureonInternationalNegotiations
ReadingⅡDifferentNegotiatingStylesofDifferentCultures
ReadingⅢNegotiation：LostinTaiwan
ReadingⅣThe36ChineseStrategiesAppliedtoNegotiation
SupplementaryReadingABritishNegotiatorinParis

Chapter8InterculturalManagement
Introduction
ReadingⅠInterculturalConflictManagement
ReadingⅡLenovo'sCorporateCulture：AKeyIssueasItAbsorbsIBM
ReadingⅢInterculturalTeamBuilding
ReadingⅣIssuesinCrossCulturalTeams
SupplementaryReadingSino-U.S.OrganizationalCultures
KeytoExercises.
Bibliography