The Mind Of The Strategist：The Art of Japanese Business大前研一先生，被誉为日本的管理之神，曾被全球著名的《经济学人》杂志评价

图书标准信息

• 作者 Kenichi Ohmae 著
• 出版社 Oversea Publishing House
• 出版时间 1991-08
• 版次 1
• ISBN 9780070479043
• 定价 144.00元
• 装帧 平装
• 开本 32开
• 纸张 胶版纸
• 页数 304页
• 正文语种 英语

【内容简介】

AMasterfulAnalysisofCompany,Customer,andCompetitionKenichiOhmae-votedbyTheEconomistas"oneoftheworld'stopfivemanagementgurus"-changedthelandscapeofmanagementstrategyin"TheMindoftheStrategist".Inthiscompellingaccountofglobalbusinessdomination,Ohmaerevealsthevitalthinkingprocessesandplanningtechniquesofprominentcompanies,showingwhytheywork,andhowanycompanycanbenefitfromthem.Filledwithcasestudiesofstrategicthinkinginaction,Ohmae'sclassicworkinspirestoday'smanagerstoexceltonewheightsofbold,imaginativethinkingandsolutions."Inmanyways,Ohmaecanbeconsideredthemodernreincarnationofamucholderguru,AdamSmith."-"JournalofMarketing"."AfascinatingwindowintothemindofoneofJapan'spremierstrategists...fullofideasabouthowtoimprovestrategicthinking."-MichaelE.Porter,GraduateSchoolofBusinessAdministration,HarvardUniversity

【作者简介】

Internationallyknownas“Mr.Strategy,”KenichiOhmaewasapartneratMcKinsey&Companyfor23years,andtodayheischairmanofOhmae&Associates.Heistheauthorofmorethan100books.

【目录】

Introduction

Part 1 The Art of Strategic Thinking

　1. Analysis: The Starting Point

　2. Four Routes to Strategic Advantage

　3. Focusing on Key Factors

　4. Building on Relative Superiority

　5. Pursuing Aggressive Initiatives

　6. Exploiting Strategic Degrees of Freedom

　7. The Secret of Strategic Vision

Part 2 Building Successful Strategies

　8. The Strategic Triangle

　9. Customer-Based Strategies

　10. Corporate-Based Strategies

　11. Competitor-Based Strategies

　12. Corporate Strategy

Part 3 Modern Strategic Realities

　13. Understanding the Economic Environment

　14. Coping with Strategic Change

　15. Japan: Myths and Realities

　16. Foresighted Decision Making

　17. A Strategic Success Formula?

Index