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海外社会化媒体营销跨境电商B2B数据运营”1 X职业技能等级证书配套教材编委会电子工业出版社 9787121419133

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作者跨境电商B2B数据运营”1 X职业技能等级证书配套教材编委会

出版社电子工业出版社

ISBN9787121419133

出版时间2021-08

装帧线装

页数216页

货号4580148

上书时间2024-03-16

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新视野大学英语读写教程2(第四4版思政智慧版) 郑树棠外语教学与研究出版社 9787521343090

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书名：海外社会化媒体营销
编号：4580148
ISBN：9787121419133[十位:]
作者：跨境电商B2B数据运营”1 X职业技能等级证书配套教材编委会
出版社：电子工业出版社
出版日期：2021年08月
页数：216
定价：48.50 元
参考重量：0.390Kg
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* 图书目录 *

章概论···················································································································.1 节海外社会化媒体的发展历程·················································································.4 第二节社会化媒体营销的理论基础·················································································.9 第三节主流社会化媒体平台及其对跨境电商的价值··························································.13 本章总结···················································································································.16 本章习题···················································································································.16 第二章海外社会化媒体营销的基本范式·······································································.18 节受众·············································································································.19 第二节内容·············································································································.24 第三节渠道·············································································································.25 第四节基本范式解析及其应用·····················································································.29 本章总结···················································································································.31 本章习题···················································································································.31 第三章 Facebook 基础营销··························································································.32 节 Facebook 公共主页及产品信息发布······································································.33 第二节 Facebook 内容营销··························································································.42 第三节 Facebook 的受众分析与管理···············································································.44 第四节 Facebook 内容营销成效分析与优化······································································.47 本章总结···················································································································.50 本章习题···················································································································.50 第四章 Facebook 付费营销··························································································.51 节 Facebook 付费广告简介····················································································.52 第二节 Facebook 付费广告设计与投放············································································.58 第三节解读 Facebook 付费广告数据··············································································.69 第四节 Facebook 付费广告评估与优化············································································.71 本章总结···················································································································.73 本章习题···················································································································.73 第五章 YouTube 营销应用···························································································.74 节 YouTube 概述·································································································.75 第二节 YouTube 基础操作···························································································.81 第三节与拍客合作推广······························································································.89 第四节 YouTube 营销数据分析与优化············································································.96 本章总结··················································································································.105 本章习题··················································································································.106 第六章 Instagram 营销应用·························································································.107 节 Instagram 概述·······························································································.108 第二节 Instagram 账户注册与内容发布··························································

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