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创新管理 大中专文科经管 杨治 叶竹馨 新华正版

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作者杨治 叶竹馨

出版社机械工业出版社

ISBN9787111767848

出版时间2025-12

版次1

装帧平装

开本16

页数297页

定价59元

货号xhwx_1203490593

上书时间2025-01-15

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目录:

前言<br /> 篇<br />创意与创造力<br /> 章 创意:创新之源 ················· 2<br />本章要点 ········································· 2<br />引导案例 创意文旅振兴之道:瓷天<br />     下海丝谷 0-1 的巨变 ············ 2<br />1.1 创意的界定与辨析 ······················ 4<br />1.2 创意的理论 ······························· 7<br />1.3 创意应用的工具方法 ··················16<br />本章小结 ········································25<br />思题 ···········································25<br />参文献 ········································26<br />延伸阅读 ········································26<br />自测练 ········································26<br />第 2 章 个体创造力 ······················27<br />本章要点 ········································27<br />引导案例 清华教授钱颖一:我们的<br />     为什么缺乏“创造<br />     思维” ·····························27<br />2.1 个体创造力的界定与辨析 ············28<br />2.2 个体创造力相关理论 ··················31<br />2.3 个体创造力应用的工具方法 ·········36<br />本章小结 ········································49<br />思题 ···········································50<br />参文献 ········································50<br />延伸阅读 ········································51<br />自测练 ········································51<br />第 3 章 团队创造力 ······················52<br />本章要点 ········································52<br />引导案例 华为组织架构进化:从<br />     集权式管理到台化 ··········52<br />3.1 团队结构 ·································54<br />3.2 团队 ·································63<br />3.3 组织环境 ·································66<br />本章小结 ········································71<br />思题 ··········································72<br />参文献 ········································72<br />延伸阅读 ········································73<br />自测练 ········································73<br />附录 3a 交互记忆系统(tms)<br />     测量量表 ···························73<br />第 2 篇<br />创新的环境与战略<br />第 4 章 创新与创新环境 ················76<br />本章要点 ········································76<br />引导案例 技术为王,创新为本:<br />     比亚迪的技术创新之路 ········76<br />4.1 创新的概念与理论 ·····················78<br />4.2 创新的环境 ······························96<br />4.3 创新的生命周期 ······················ 106<br />本章小结 ······································ 113<br />思题 ········································· 113<br />参文献 ······································ 114<br />延伸阅读 ······································ 114<br />自测练 ······································ 115<br />第 5 章 创新的战略选择 ·············· 116<br />本章要点 ······································ 116<br />引导案例 从引进模仿到全面领先:<br />     我国高铁的发展历程 ········ 116<br />5.1 竞争导向的创新战略 ················ 118<br />5.2 模仿学导向的创新战略 ·········· 125<br />5.3 价值导向的创新战略 ················ 131<br />本章小结 ······································ 140<br />思题 ········································· 140<br />参文献 ······································ 140<br />延伸阅读 ······································ 141<br />自测练 ······································ 143<br />第 6 章 商业模式创新 ················· 144<br />本章要点 ······································ 144<br />引导案例 蔚来已来:汽车行业的创新<br />     与体验变革 ···················· 144<br />6.1 商业模式创新的要素 ················ 145<br />6.2 商业模式创新的过程 ················ 151<br />6.3 数智经济时代的商业模式创新 ····· 158<br />本章小结 ······································ 165<br />思题 ········································· 165<br />参文献 ······································ 165<br />延伸阅读 ······································ 166<br />自测练 ······································ 168<br />附录 6a 用户画像感知评价量表 ······· 168<br />附录 6b kano 量化表格 ················· 169<br />第3 篇<br />创新的组织与执行<br />第 7 章 创新的过程 ···················· 172<br />本章要点 ······································ 172<br />引导案例 美的集团基于结构化流程<br />     的产品开发 ···················· 172<br />7.1 结构化流程 ···························· 174<br />7.2 商业流程管理 ························· 181<br />7.3 精益产品开发流程 ··················· 190<br />本章小结 ······································ 196<br />思题 ········································· 196<br />参文献 ······································ 197<br />延伸阅读 ······································ 197<br />自测练 ······································ 200<br />第 8 章 创新的绩效评估 ·············· 201<br />本章要点 ······································ 201<br />引导案例 腾讯公司的创新绩效评估 ··· 201<br />8.1 创新绩效评估的内涵 ················ 205<br />8.2 创新绩效评估的四类指标 ·········· 207<br />8.3 创新绩效评估的实施方法 ·········· 212<br />本章小结 ······································ 217<br />思题 ········································· 218<br />参文献 ······································ 218<br />延伸阅读 ······································ 219<br />自测练 ····································· 219<br />第 9 章 创新的组织学 ·············· 220<br />本章要点 ······································ 220<br />引导案例 小米公司如何通过顾客<br />     参与创造价值 ················· 220<br />9.2 学型组织 ···························· 223<br />9.3 组织学与创新 ······················ 231<br />本章小结 ······································ 232<br />思题 ········································· 232<br />参文献 ······································ 233<br />延伸阅读 ······································ 233<br />自测练 ······································ 235<br />第 4 篇<br />创新的与变革<br />0 章 创新的组织 ············ 238<br />本章要点 ······································ 238<br />引导案例 比亚迪的“袋鼠理论” ······· 238<br />10.1 组织概述 ························ 240<br />10.2 组织模型 ························ 245<br />10.3 组织创新 ························ 253<br />本章小结 ······································ 261<br />思题 ········································· 261<br />参文献 ······································ 261<br />延伸阅读 ······································ 262<br />自测练 ······································ 263<br />1 章 组织创新变革的基本 264<br />本章要点 ······································ 264<br />引导案例 阿里巴巴集团启动“1+6+n”<br />     组织变革 ······················· 264<br />11.1 组织创新变革的动因 ··············· 265<br />11.2 组织创新变革的类型和内容 ······ 268<br />11.3 组织创新变革的理论模型 ········· 271<br />本章小结 ······································ 276<br />思题 ········································· 277<br />参文献 ······································ 277<br />延伸阅读 ··

内容简介:

本书以扎实的理论、丰富的案例、专业的工具等为基础,通过系统的学科框架,全面解析创新管理的核心概念、理论和方法。全书分为 4 篇 12 章,从创意与创造力到创新的环境与战略,再到创新的组织与执行、创新的与变革,全景式地展现了创新管理的全过程,为读者提供了系统而全面的创新管理知识。此外,全书设置了丰富的案例和题,呈现出从理论到实践逐步深入的框架结构,有助于培养读者在不断变化的商业环境中成功应对挑战的能力。

作者简介:

杨治,华中科技大学管理学院院长、教授、博导,博士。湖北省楚天学者,美国麻省理工、比利时安特卫普管理学院、英国剑桥大学访问学者,管理学报社长兼主编,自然科学委通讯评委、中心评审专家、中国管理现代化研究会理事、中国管理现代化研究会技术与创新管理专业委员会理事、湖北省科协第九、十届代表大会代表、“创青春”创新创业挑战赛评委、中国国际管理研究学会会员、美国管理学会会员。研究领域为企业战略管理、组织经济学和创新管理,主持和参与自然科学项目7项,团重大项目1项、科技部战略专项1项。在企业创新及中国经济问题上发表高水30余篇,见于经济研究管理世界、journal of parative economic、journal of buine reearch、aia pacific journal of management等刊物。

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