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设计与数据分析大中专理科计算机刘建军、李禹臻、孙元、宋明亮、张路新华正版

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作者刘建军、李禹臻、孙元、宋明亮、张路

出版社清华大学出版社

ISBN9787302642213

出版时间2024-01

版次1

装帧平装

开本16

页数160页

字数231千字

定价49.8元

货号xhwx_1203190551

上书时间2024-05-20

浩子书屋

八年老店

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平均发货时间 14小时
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设计与数据分析拥有多年经验的高校教授编写；通过大量案例解析本书知识点，帮助进行有效学。

目录：

基础篇
章设计量化分析概述·············································································· 2
1.1从定分析到定量分析 ······································································· 2
1.1.1定分析的基本概念 ·································································· 3
1.1.2定量分析的基本概念 ·································································· 4
1.2设计以人为本 ··················································································· 5
1.2.1用户体验设计 ··········································································· 5
1.2.2 情景意识 ················································································· 6
1.3情感化设计 ······················································································ 6
1.3.1情绪引导设计 ··········································································· 6
1.3.2产品设计特征与情感层次 ··························································· 7
1.4感工学概述 ·················································································· 10
1.4.1感工学的定义 ······································································· 10
1.4.2感工学的分类 ······································································· 11
1.5本章练 ························································································ 12
第 2章数据分析基本程序············································································· 13
2.1制订体计划 ·················································································· 13
2.1.1建立指标体系 ·········································································· 13
2.1.2商业数据分析模型 ···································································· 14
2.1.3常用的指标 ············································································· 17
2.2数据获取与分类 ··············································································· 18
2.2.1 数据调研 ················································································ 18
2.2.2 数据实验 ················································································ 19
2.2.3 数据分类 ················································································ 21
2.3数据整理 ························································································ 22
2.3.1数据的量化 ············································································· 22
2.3.2数据的清洗 ············································································· 25
2.4数据分析 ························································································ 26
2.4.1描述数据分析 ······································································· 26
2.4.2推断数据分析 ······································································· 27
2.5本章练 ························································································ 27
第 3章设据的统计描述·········································································· 28
3.1数据分析概述 ·················································································· 28
·iv· 设计与数据分析
3.1.1体、样本、抽样、统计量 ······················································· 28
3.1.2抽样调查的分类 ······································································· 29
3.1.3数据的误差 ············································································· 30
3.2频数分布表与直方图 ········································································· 31
3.2.1使用数据透视表 ······································································· 31
3.2.2频数分析的基本 ································································· 34
3.2.3 利用 excel进行频数分析 ··························································· 36
3.3数据分布概述 ·················································································· 40
3.3.1 数据分布 ················································································ 41
3.3.2 体分布 ················································································ 41
3.3.3 抽样分布 ················································································ 43
3.4数据分布特征指标 ············································································ 44
3.4.1集中趋势指标 ·········································································· 45
3.4.2离散趋势指标 ·········································································· 48
3.4.3偏态和峰态指标 ······································································· 49
3.5本章练 ························································································ 51

理论篇
第 4章概率及概率分布················································································ 54
4.1事件及概率 ··············································································· 54
4.1.1现象与事件 ································································· 54
4.1.2频率与概率 ············································································· 55
4.2概率分布 ························································································ 56
4.2.1 变量 ················································································ 56
4.2.2变量的概率分布函数 ·························································· 57
4.3离散型变量的概率分布 ································································ 58
4.3.1离散型变量的概率分布定义 ················································· 58
4.3.2常见的离散型变量概率分布 ················································· 58
4.4连续型变量的概率分布 ································································ 60
4.4.1连续型变量的概率分布定义 ················································· 60
4.4.2常见的连续型变量概率分布 ················································· 61
4.4.3 分位点 ··················································································· 63
4.5数字特征 ························································································ 64
4.5.1 数学期望 ················································································ 64
4.5.2方差、协方差与相关系数 ·························································· 64
4.5.3 统计矩 ··················································································· 65
4.6本章练 ························································································ 66
目录 ·v·
第 5章参数估计························································································· 67
5.1数理分析的理论基础 ········································································· 67
5.1.1 大数定律 ················································································ 67
5.1.2中心极限定理 ·········································································· 68
5.1.3 统计量 ··················································································· 69
5.2参数的点估计 ·················································································· 69
5.2.1 矩估计法 ················································································ 69
5.2.2极大似然估计法 * ····································································· 70
5.2.3点估计的优良评价 ···································································· 71
5.3参数的区间估计 ··············································································· 73
5.3.1置信区间与置信水 ································································· 73
5.3.2参数区间估计的基本思想 ·························································· 74
5.3.3 6种抽样分布的区间估计 ··························································· 74
5.4本章练 ························································································ 75
第 6章设检验························································································· 76
6.1设检验 ·················································································· 76
6.1.1设检验的相关术语 ································································· 76
6.1.2设检验的基本 ································································· 78
6.1.3设检验的基本流程 ································································· 80
6.2 z检验···························································································· 81
6.2.1 z检验的理论基础 ···································································· 81
6.2.2 z检验公式 ············································································· 82
6.3 t检验····························································································· 82
6.3.1 t检验的理论基础 ····································································· 82
6.3.2 配对样本 t检验 ······································································· 83
6.3.3 独立样本 t检验 ······································································· 84
6.4方差分析 ························································································ 84
6.4.1方差分析的背景 ······································································· 85
6.4.2方差分析的相关术语 ································································· 85
6.4.3方差分析的基本思想 ································································· 86
6.4.4方差分析的理论基础 ································································· 87
6.5本章练 ························································································ 87

应用篇
第 7章设计评价：均值的设检验································································· 90
7.1 z检验：音乐类 app改版设计 ····························································· 90
7.1.1背景与问题 ············································································· 90
7.1.2实际作案例 ·········································································· 91
·vi· 设计与数据分析
7.2独立样本 t检验：产品交互系统测试评价 ··············································· 92
7.2.1背景与问题 ············································································· 92
7.2.2实际作案例 ·········································································· 93
7.3配对样本 t检验：大宿舍室内舒适度评价 ········································· 94
7.3.1背景与问题 ··········································