Contemporary Strategy Analysis: Text Only

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作者Robert M. Grant (Author)

出版社John Wiley & Sons; 7th Edition edition (27 Nov. 2009)

出版时间2009

装帧平装

页数499页

货号O1

上书时间2017-08-16

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品相描述：九品: Paperback: 516 pages
Publisher: John Wiley & Sons; 7th Edition edition (27 Nov. 2009)
Language: English
ISBN-10: 0470747102
ISBN-13: 978-0470747100
Product Dimensions: 16.9 x 1.9 x 26.2 cm

商品描述: Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7 th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach. Updates for the 7 th Edition: An improved focus on strategy implementation, including additional content. Case material substantially enhanced including new cases form a variety of industries. More use of Strategy Capsules in every chapter that give more detailed examples of each strategy being implemented by a real company and the impacts the strategy has on their operation. Several of the longer chapters shortened or split into two to further improve readability. Contemporary Strategy Analysis 7 th edition is suitable for both MBA and advanced undergraduate students. Full teachings notes to the cases are now available at the companion website www.contemporarystrategyanalysis.com Contemporary Strategy Analysis 7 th Edition is also available in a combined text and cases version – ISBN: 9780470747094

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