Comeback: How Seven Straight-Shooting CEOs Turned Around Troubled Companies

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作者Martin Puris (作者)

出版社Crown Business (1999年1月26日

出版时间1999

装帧精装

页数248页

货号L10

上书时间2017-07-04

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品相描述：九品: 出版社: Crown Business (1999年1月26日)
精装: 248页
语种：英语
ISBN: 0812931270
条形码: 9780812931273
商品尺寸: 3.2 x 15.2 x 22.9 cm

商品描述: The seven leaders profiled in Comeback have two things in common: They brought their companies back from the dead, and they did it by seeking out the truth and sharing it with their employees.

Martin Puris believes that this instinct for the truth is essential to leadership. And he should know. He has built one of the best advertising companies in the country, having led campaigns for BMW, Burger King, UPS, and Club Med. In addition to being a writer and a CEO, Puris was an adviser to President George Bush. Now, he's gained rare access to seven inspiring leaders and their stories about thriving under extreme business pressure.

Puris presents intimate portraits of chief executives at Compaq, Continental Airlines, Honeywell, Adidas, Chrysler, U.S. Surgical, and UPS. All these companies had veered dangerously off course, and it took the efforts of these seven straight-shooting CEOs to set them right. Oz Nelson did it by convincing UPS to embrace new technologies. Gordon Bethune did it by giving across-the-board bonuses to Continental employees for improvements in customer satisfaction. Michael Bonsignore did it with a level of candor most executives never approach: He told Honeywell employees their company would be sold out from under their feet if things didn't change. Martin Puris takes us inside the offices of these talented executives to present seven intimate stories of resurrection and leadership at its best.

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