Great Print Advertising: Creative Approaches, Strategies, and Tactics
伟大的平面广告：创造性的方法、策略和策略
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北京东城
认证卖家担保交易快速发货售后保障
作者Tony Antin (Author)
出版社Wiley; 1st edition (February 1, 1993)
出版时间1993
装帧精装
开本大32开
页数246页
货号北京23.06
上书时间2023-03-29
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- The definitive book on creating ads that sell by one of the world's leading experts in this area. Gives detailed, step-by-step instructions for developing print ads that are always effective. Packed with examples of ads that work--and those that don't--plus clear, specific explanations of the subtle differences between them.
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