Marketing Financial Services 金融服务营销
￥ 75 九品
仅1件
作者Arthur Meidan
出版社Palgrave
ISBN9780333550038
出版时间1996
装帧平装
页数324页
货号L29
上书时间2022-08-18
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- 商品描述
- Professor Meidan's book is a comprehensive, state-of-the-art text, clearly discussing the major current problems and issues of marketing financial services. The text is unique in its separate presentation of marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels. A special feature of the book is the treatment of implementation via about seventy specially designed 'exhibits' that are factual examples, short cases, and illustrations from the various financial services sectors world wide.
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