From Worst to First: Behind the Scenes of Continental's Remarkable Comeback

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作者Gordon Bethune

出版社John Wiley & Sons; First Edition edition

ISBN9780471248354

出版时间1998

装帧精装

页数304页

货号X3-TB44

上书时间2019-06-04

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品相描述：九品: Hardcover: 304 pages
Publisher: John Wiley & Sons; First Edition edition (27 May 1998)
Language: English
ISBN-10: 0471248355
ISBN-13: 978-0471248354
Product Dimensions: 15.9 x 2.8 x 23.9 cm

商品描述: The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn′t run a business as preached by the chief executive of Continental Airlines.–The Washington Post Book World

. . . in an age where managing seems increasingly complicated, some of Bethune′s prescriptions are refreshingly straightforward.–Business Week

From Worst to First outlines Gordon Bethune′s triumphs . . . about the turnaround he′s led at Continental, a perennial basket case that′s become an industry darling.–The Atlanta Journal–Constitution

From Worst to First is [Gordon Bethune′s] story of Continental Airlines′ turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has ′raised its overall marks more than any other in the 1990s.′–The Seattle Post–Intelligencer

All of Gordon Bethune′s proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines′ employees and their families in times of need.

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