Product Management (MCGRAW HILL/IRWIN SERIES IN MARKETING)

产品管理（市场营销中的McGraw-Hill/Irwin系列）

120 八五品

仅1件

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作者Donald R. Lehmann (Author), Russell S. Winer (Author)

出版社Richard d Irwin; 2nd edition (October 1, 1996)

出版时间1996

装帧精装

货号bj1903

上书时间2019-04-07

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品相描述：八五品: Series: MCGRAW HILL/IRWIN SERIES IN MARKETING
Hardcover: 460 pages
Publisher: Richard d Irwin; 2nd edition (October 1, 1996)
Language: English
ISBN-10: 0256214395
ISBN-13: 978-0256214390
Product Dimensions: 7.8 x 1.2 x 9.8 inches

商品描述: Product Management, 2/e is a text made for the future, or current, product manager. This book is not purely academic, but also integrates practical results from academic research that are not readily available to practicing managers. This meticulously updated text will prove to be a market leader. Lehmann differs from our 1997 edition of Crawford's New Products Management in that Lehmann focuses on managing existing products and Crawford focuses on new products.

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