The Art of Choosing

图书标准信息

• 作者 Sheena Iyengar 著
• 出版社 Twelve
• 出版时间 2011-03
• 版次 2
• ISBN 9780446504119
• 定价 136.60元
• 装帧 平装
• 开本 其他
• 纸张 其他
• 页数 368页
• 正文语种 英语

【内容简介】

Everydaywemakechoices.CokeorPepsi?Saveorspend?Stayorgo?Whethermundaneorlife-altering,thesechoicesdefineusandshapeourlives.SheenaIyengarasksthedifficultquestionsabouthowandwhywechoose:Isthedesireforchoiceinnateorboundbyculture?Whydowesometimeschooseagainstourbestinterests?Howmuchcontroldowereallyhaveoverwhatwechoose?SheenaIyengar'saward-winningresearchrevealsthattheanswersaresurprisingandprofound.Inourworldofshiftingpoliticalandculturalforces,technologicalrevolution,andinterconnectedcommerce,ourdecisionshavefar-reachingconsequences.UseTHEARTOFCHOOSINGasyourcompanionandguideforthemanychallengesahead.

【作者简介】

SheenaIyengar'sgroundbreakingresearchonchoicehasbeenfundedbytheNationalScienceFoundation,theNationalInstituteofMentalHealth,andtheNationalSecurityEducationProgram.SheholdsdegreesfromUPenn,TheWhartonSchoolofBusiness,andStanfordUniversity.SheisaprofessoratColumbiaUniversity,andarecipientofthePresidentialEarlyCareerAward.HerworkisregularlycitedinperiodicalsasdiverseasFortuneandTimemagazines,theNYTandtheWSJ,andinbookssuchasBlinkandTheParadoxofChoice.