Pricing for Profit: How to Command Higher Prices for Your Products and Services

图书标准信息

• 作者 Dale Furtwengler 著
• 出版社 Mcgraw-Hill
• 出版时间 2009-09
• ISBN 9780814415177
• 定价 266.60元
• 装帧 精装
• 开本 其他
• 纸张 其他
• 页数 240页
• 正文语种 英语

【内容简介】

Pricingisoneofthemostessential,yetleastunderstood,aspectsofrunningaprofitablebusiness.Manybusinessownerstreatpricingasanafterthought,assigningahardfiguretoavagueideaaboutwhatthemarketmightbear,orthey’llmimictheircompetitors’prices.Butthecostofthesepricingstrategiescanbemorethanjustlostrevenue—itcanspellfinancialdisaster.

PricingforProfitopensyoureyestothe“highcostoflowprices”andequipsyouwiththeknowledgeandconfidenceyouneedtochargemoreforyourproductsorservicesbyfocusingontheirvalue.Ifyou’reofferingsuperiorvalue,youcanchargeahigher-than-average...

【作者简介】

DALEFURTWENGLER(HighRidge,MO)isPresidentofFurtwengler&Associates,P.C.,aconsultingfirmdedicatedtohelpingsmallbusinessesincreaseprofitswithoutaddingresources.

【目录】

Contents
Acknowledgments
Introduction
1IgnoranceIsn’tBliss:It’sEXPENSIVE
2KnowThyself...andYou’llKnowOthers,Too
3ElementarySchoolMath:QuantifyingValue
4Customers’Delight:DiscoveringtheValue
5IcingontheCake:BundlingforGreaterPro?ts
6AvoidingNo:UsingOptionstoClosetheSale
7ValueasaMarketingTool:AttractingtheRightBuyers
8TheValueTrap:AvoidingthePitfallsofChange
9TheEconomy:ItJustDoesn’tMatter!
10MakeMore,WorkLess
Notes
Index