RETURN ON INFLUENCE: THE REVOLUTIONARY P

图书标准信息

• 作者 Mark Schaefer 著
• 出版社 McGraw-Hill Education
• 出版时间 2012-02
• 版次 1
• ISBN 9780071791090
• 定价 183.60元
• 装帧 精装
• 开本 其他
• 纸张 其他
• 页数 224页
• 正文语种 英语

【内容简介】

Weareonthecuspofamarketingrevolution.Anditisbeingledbyyou."Influenceistheabilitytocause,affect,orchangebehavior.MarkSchaeferhelpsyoudefinetheoutcomesyouwishtosee...andmeasurethem!"-BrianSolis,authorofTheEndofBusinessasUsual"Schaefer'sbookhasearneditsplaceontheshelfofanyonelookingtofindinfluencers-orbecomeone."-HaroldBurson,founder,Burson-Mareller"ReturnonInfluenceisdefinitive,exciting,andendlesslypractical.Inanagewheremarketingbudgetsaretightandgettingtighter,socialmedia-andparticularlyinfluencemarketing-hasbecomethesilverbullettosolveallproblems.Considerthisbookthemarksmen'smanual."-RickWion,DirectorofSocialMedia,McDonald's"Icouldnotopreadingthisbook.MarkSchaeferdemyifiesthepowerofinfluenceinthisinsider'sguidetocombiningcontentrategywithnetworkinteractionstocreatesocialconversationsthatmovemarkets."-ArdathAlbee,authorofeMarketingrategiesfortheComplexSale"Afascinatingexplorationathowyoutrackandincreaseyouronlineinfluence.Real-worldrategiesforreal-worldcompanies."-RandyGage,authorofProsperityMindAbouttheBook:ReturnonInfluenceisthefirbooktoexplorehowbrandsareidentifyingandleveragingtheworld'smopowerfulbloggers,tweeters,andYouTubecelebritiestobuildproductawareness,brandbuzz,andnewsales.Inthisrevolutionarybook,renownedmarketingconsultantandcollegeeducatorMarkW.Schaefershowsyouhowtousethelatebreakthroughsinsocialnetworkingandinfluencemarketingtoachieveyourgoalsthrough:In-depthexplanationsofthesourcesofonlineinfluence-andhowtheycanworkfororagainyouInterviewswithmorethan50experts,includingtechbloggerRobertScoble,InfluenceauthorRobertCialdini,andindurythoughtleaderssuchasMitchJoel,JayBaer,andChriopherS.PennAninsider'slookatthecontroversialsocialscoringcompanyKloutanditsprocessforassigninginfluencenumberstoeveryonePractical,actionabletipstoincreaseyourownpersonalpowerandonlineinfluenceMorethanadozenoriginalsocialinfluencemarketingcaseudiesEvenifyoualreadyusesocialmediaplatformssuchasFacebook,LinkedIn,YouTube,Twitter,orbloggingtomaintainanonlinepresence,thiseye-opening,action-readyguideshowsyouhowtoreachthe"superconnectors"whoigniteepidemicsthroughword-of-mouthinfluence...andbecomeoneyourself.Thisisthefutureofmarketingatyourfingertips:low-co,high-speed,influencedriven,andpowerful.Filledwithfascinatingcaseudies,interviews,andinsideradvice,thisessentialguidepreparesyouforthenextwaveofsocialnetworking.Thisishowtowinfriendsandinfluencepeopleinthedigitalage-withaReturnonInfluence.

【作者简介】

MarkSchaeferistheexecutivedirectorofU.S.-basedSchaeferMarketingSolutions,andhas30yearsofglobalsalesandmarketingexperienceandadvanceddegreesinbusinessandappliedbehavioralsciences.Heisanaward-winningbusinesswriter,consultant,universitylecturer,andinnovator,receivingseveninternationalpatentsfornewproductideaswithFortune100companies.HeisonthemarketingfacultyofRutgersUniversityandisalsoauthorof"TheTaoofTwitter:ChangingYourLifeandBusiness140CharactersataTime."In2012Schaeferwasnamedoneoftheworld's50socialmedia"powerinfluencers"byForbesmagazine.