The Cornell School of Hotel Administration on Hospitality：Cutting Edge Thinking and Practice

图书标准信息

• 作者 Michael C. Sturman（迈克尔·C·斯塔曼） 著
• 出版社 Wiley
• 出版时间 2011-05
• ISBN 9780470554999
• 定价 488.80元
• 装帧 精装
• 开本 其他
• 纸张 胶版纸
• 页数 500页
• 正文语种 英语

【内容简介】

Thiscuttingedgeandcomprehensivebook—withcontributionsfromthestarfacultyofCornellUniversity′sSchoolofHotelAdministration—offersthelatestthinkingonthebestpracticesandstrategiesforhospitalitymanagement.Amustforstudentsandprofessionalsseekingtoenterorexpandtheirreachinthehospitalityindustry,TheCornellSchoolofHotelAdministrationonHospitalitydeliverstheauthoritativeadviceyouneedto:DevelopandmanageamultinationalcareerandbecomealeaderinthehospitalityindustryMaximizeprofitsfromfranchiseagreements,managementcontracts,andleasesUnderstandandpredictcustomerchoices,andmotivateyourstafftoprovideoutstandingserviceManagehospitalitybusinessesandtherealestateunderlyingthebusinessesControlcosts,coordinatebrandingstrategy,andmanageoperationsacrossmultiplelocations

【作者简介】

MichaelC.SturmanisaProfessorofManagementandtheKennethandMarjorieBlanchardProfessorofHumanResourcesatCornellUniversity′sSchoolofHotelAdministration.Hiscurrentresearchfocusesontheimpactofhumanresourcemanagementonorganizationalperformanceandotherjobperformanceissues.Hehaswrittenoveronehundredarticles,andiscoauthorofManagingQualityServiceinHospitality:HowOrganizationsAchieveExcellenceintheGuestExperience.JackB.CorgelisafullprofessorattheSchoolofHotelAdministrationandservedasthefirstdirectoroftheschool′sCenterforHospitalityResearch.HeconsultswithPKFHospitalityResearch,wherehehelpsdevelopnewproductsforthehotelindustrybasedonproperty–levelfinancialperformance.RohitVermaisaProfessorofServiceOperationsManagementattheSchoolofHotelAdministration,andalsoservesastheExecutiveDirectorfortheCenterforHospitalityResearch(CHR).Hehaspublishedoverfiftyarticlesinprestigiousbusinessjournals,writtennumerousCHRresearchreports,androutinelypresentsatmajorindustrycon–ferences.HeiscoauthorofOperationsandSupplyChainManagementforthe21stCentury.