¥ 68 2.2折 ¥ 306 九品
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作者Richard H. Thaler(理查德·H·泰勒) 著
出版社Princeton University Press
出版时间2010-12
版次1
装帧平装
货号q1-4
上书时间2024-08-25
Richard H. Thaler (born September 12, 1945, in East Orange, New Jersey) is an American economist. He is perhaps best known as a theorist in behavioral finance, and for his collaboration with Daniel Kahneman and others in further defining that field.
Thaler has written a number of books intended for a lay reader on the subject of behavioral finance, including Quasi-rational Economics and The Winner's Curse, the latter of which contains many of his Anomalies columns revised and adapted for a popular audience. His recurrent theme is that market-based approaches are incomplete: he is quoted as saying "conventional economics assumes that people are highly-rational - super-rational - and unemotional. They can calculate like a computer and have no self-control problems"
Most recently Thaler is coauthor, with Cass R. Sunstein, of Nudge: Improving Decisions About Health, Wealth, and Happiness (Yale University Press, 2008). Nudge discusses how public and private organizations can help people make better choices in their daily lives. "People often make poor choices - and look back at them with bafflement!" Thaler and Sunstein write. "We do this because as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself." Thaler and his co-author coined the term choice architect.
the Winner's way
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