The Lenovo Affair: The Growth of China's Computer Giant and Its Takeover of IBM-PC

图书标准信息

• 作者 Ling Zhijun（凌志军） 著
• 出版社 John Wiley & Sons
• 出版时间 2006-04
• 版次 1
• ISBN 9780470821930
• 定价 301.50元
• 装帧 精装
• 开本 其他
• 纸张 胶版纸
• 页数 384页
• 正文语种 英语

【内容简介】

LenovoisagloballeaderinthePCmarket,employingmorethan19,000peopleworldwide.ItslandmarktakeoverofIBM'sPCdivisioninMay2005wasamajorstepforthecompanyandahugeboostforChineseindustry.ThedealprovedtotheworldthatChinesecompaniesarenotonlycompetitiveinthedomesticmarketsbutcanalsocompeteatagloballevel.

Lenovowasfoundedin1984by11engineersworkingoutofasmallbungalowinBeijing.TheircrisiswastocreateacompanythatwouldofferPCstotheChinesepeopleatanaffordableprice.Usingthebrandname,Legend,itpromotedPCusagethroughoutChinaanddevelopedtherevolutionaryLegendChinesecharactercardthattranslatedEnglishsoftwareintoChinesecharacters.

In1994,LegendwassuccessfullylistedontheHongKongStockExchangeandin2003rebrandeditselfasLenovo.ThecompanywentfromstrengthtostrengthanddominatedtheChinesemarketwithmorethan25%ofmarketsharein2004.

TheIBMacquisitionhasmarkedanotherkeymilestoneinthehistoryofthecompany.Lenovonowhasover$13billioninannualreservesandpossessesnecessaryinfrastructuretodevelopitsmarketsaroundtheworld.ThecompanyisaworldwidesponsoroftheInternationalOlympicCommitteeandwillofferfundingandsupporttothe2006WinterGamesinTorinoandthe2008SummerGamesinBeijing.

【作者简介】

AuthorLingZhijuniswellknowninChinaforhisreportingonChina'seconomicreform,andforhisbookJiaoFeng.ThisbooksoldovertwomillioncopiesinChina.TheauthorisaseasonedreporterforthePeople'sDaily;basedinShanghai.MarthaAvery,thetranslatorandeditorofthisbookinEnglish,hastranslatedanumberofworksofChineseliteratureintoEnglishthathavebeenpublishedbysuchpressesasVikingPenguin,WWNorton,HarperCollins,FarrarStrausGiruouxandDavidGodine.HermostrecentauthoredbookisTeaRoad:ChinaandRussiaMeetAcrosstheSteppe.ThisisaneconomichistoryoftheregionandwaspublishedbytheIntercontinentalPress(China)in2004.MsAveryisbasedinBoulder,Colorado,buttravelsfrequentlytoChinaasbusinessconsultantforalargesoftwaredistributorcalledSoftwareSpectrum,Inc.

【目录】

Part One (1984-1989): The Rebels.

Chapter One: One Foot Each On Two Different Boats.

Chapter Two: Some People String The Pearls.

Chapter Three: It Has What You Would Call A "Root".

Part Two (1990-1994): The Age of Leaders.

Chapter Four: The Spartan Formation.

Chapter Five: Eat My Dust.

Chapter Six: 1994—Turning Point.

Part Three (1995-1999): The Age of the Market.

Chapter Seven: We're Just A Dragonette.

Chapter Eight: From Pig-raising For Everyone To Computers For Everyone.

Chapter Nine: Godfather Of China's Information Industries.

Part Four (2000-2004): Change or Die.

Chapter Ten: Half Peacock, Half Tiger.

Chapter Eleven: Winter.

Chapter Twelve: Sitting On The Mountain To Watch The Tigers Fight.

Chapter Thirteen: Takeover of IBM-PC.