Double-Digit Growth: How Great Companies Achieve It-No Matter What

图书标准信息

• 作者 Michael Treacy 著
• 出版社 Oversea Publishing House
• 出版时间 2004-10
• 版次 1
• ISBN 9781591840664
• 定价 135.80元
• 装帧 平装
• 开本 其他
• 纸张 胶版纸
• 页数 240页
• 正文语种 英语

【内容简介】

Aworld-renownedconsultantandbestsellingauthoranswerseverycompany'smostcompellingneed

Intheir1995blockbusterTheDisciplineofMarketLeaders,MichaelTreacyandFredWiersemaexplainedhowgreatcompaniesdominatedtheirmarketsbyofferingsuperiorvaluepropositions.NowTreacyisbackwithanequallygroundbreakingbook—revealinghowgreatcompaniesmastergrowtheachyearandhowallbusinessescanidentifyandexploitopportunitiesforincreasedrevenues,grossmargins,andprofits.

Treacy'smainpointissimple—itreallyispossibletogrowyourbusinessby10percentormore,yearafteryear,ingoodtimesandbad,withoutcheating.Greatcompaniesalreadyknowhowtodoit,andtherestofuscanlearntheirstrategiesanddothesamething.UsingcasestudiesfromindustryleaderssuchasDellComputer,HomeDepot,andGE,heshowsthefivestepsthatareimperativetoensuregrowth:
*
keepthegrowthyouhavealreadyearned
*
lookforgrowthwhereit'slikelytobefound
*
takebusinessfromyourcompetitors

Treacybelievesthatanybusinesscangrowataconsistentdouble-digitrate,andwithDouble-DigitGrowth,managersandinvestorsnowhavethetoolstoachievethatloftygoalandmaintaincorporatesuccess.

Ontheweb:http://www.michaeltreacy.com

【作者简介】

Michael Treacy is an internationally recognized speaker and consultant. A former professor at MIT, he has consulted for industry leaders such as AT&T, Citibank, and RJR Nabisco. He is the founder of Treacy & Co. and served as its managing director until i

【目录】

1 Why Is It So Hard to Grow?

2 Who's Achieving Double-Digit Growth?

3 First Data Masters the Disciplines of Growth

4 The First Discipline: Keep the Growth You Have Already Earned

5 The Second Discipline: Take Business from Your Competitors

6 The Third Discipline: Show Up Where Growth Is Going to Happen

7 The Fourth Discipline: Invade Adjacent Markets

8 The Fifth Discipline: Invest in New Lines of Business

9 Manage Your Portfolio for Double-Digit Growth

Index