Say It With Charts：The Executive's Guide to Visual Communication

图书标准信息

• 作者 Gene Zelazny（基恩·泽拉兹尼） 著
• 出版社 McGraw-Hill
• 出版时间 2001-02
• 版次 4
• ISBN 9780071369978
• 定价 518.50元
• 装帧 精装
• 开本 其他
• 纸张 胶版纸
• 页数 225页
• 正文语种 英语

【内容简介】

Thisistoday'smostcomprehensive,up-to-datebusinesspresentationguidebook.Itprovideseasy-to-followtoolsandstrategiesforcreatingpowerful,interactivebusinesspresentations.Asaprofessional,yourcareerreliesonreachingaudiences,convincingthemthatyourmessageisvaluable,thenmakingthemrememberthatmessage."SayItWithCharts,4thEdition",walksyouthroughtheentirevisualpresentationprocessandshowsyou-step-by-step-howtocreatecompelling,memorablepresentations.Businesspresentationtoolshavechangedtremendously.Achartthatoncetooktenhours-andtenco-workers-topreparecannowbeproducedbyanyonewithtenminutesandacomputerkeyboard.Whathasn'tchanged,however,arethebasicsbehindcreatingapowerfulvisual-whattosay,whytosayit,andhowtosayitforthemostimpact."SayItWithCharts,4thEdition",revealstime-testedtipsforpreparingeffectivepresentations,thenshowsyouhowtocombinethosetipswithtoday'stechnologiesforsharper,strongervisuals.Looktothiscomprehensivepresentationencyclopediaforinformationon:howtopreparedifferenttypesofcharts-pie,bar,column,line,ordot-andwhentouseeach;hands-onrecommendationsonletteringsize,colorchoice,appropriatecharttypes,andmore;and,techniquesforproducingdramatice-Visualsusinganimation,scannedimages,sound,video,andlinkstopertinentwebsites.'Whenwell-conceivedanddesigned,chartshelpuscommunicatemorequicklyandmoreclearlythanwewouldifweleftthedataintabularform'-FromChapter1.Businessisaboutcommunication.Everyday,scoresofquestionsmustbeanswered,andeachanswermustbecommunicatedquickly,completely,andwithaminimumofconfusion.Timehasbecomeourmostvaluable,irreplaceablecommodity,and-intoday'srapidfire,ultra-competitivebusinessenvironment-delaysorerrorsincommunicatinginformationareuncalledfor,unaffordable...andunacceptable."SayItWithCharts,4thEdition",showsyouhowtoputyourmessageinvisualformandtranslateinformationandideasintopersuasive,powerfulcharts,visuals,andmultimediapresentations-holdingyouraudience'sattentionasyoucommunicateexactlywhatyouwant,withnoconfusion.Thenewesteditionofthisbestsellingclassiccoverseveryimportantpointfrompreviouseditionsand,inaddition,showsyouhowtousetoday'sdigitaltechnologiestocreateprofessional-quality,attention-grabbingvisualsonyourcomputerscreen.Everythingyouneedtoknowtomakeyourchartsandvisualseye-catchingandmemorableisinthesepages,including:commandmentsfordesigningsuccessfulonscreenvisuals;techniquesforconveyingyourmessagesusingvisualsandvisualmetaphors;howtodecidewhentouseachart-andknowwhenachartcouldworkagainstyou;graphicrepresentationsofineffective,counter-productivecharts-withexamplesofhowtheycouldbeimproved;time-andmoney-savingmethodstomakeonepresentationtemplateservemultipleaudiences;and,hands-onpracticeprojectsandexercisestohelpyougraspeachimportantconcept.Overtheyears,"SayItWithCharts"hasbecomethestandardguidebookforexecutives,salesmanagers,managementconsultants-allthosewhowanttomaketheirpointsclearlyandconcisely,whetherspeakingdirectlytoapackedconferenceroomorcommunicatingoncomputerscreensacrosstheglobe.Nowupdatedfortoday'stechnologicalcommunicationsrevolution,itwillshowyouhowtotranslateyourmostcompellingdataandmessagesintoevenmorecompellingvisuals,andhammerhomeyourmessageeverytime.

会做报表吗？做得辛苦吗？别人看得懂吗？

于图而言，“贵精不贵多”是个金科玉律。作图既耗时又费钱。图越多，人们记住得越少。如果汇报、演讲中只出现一张图，所有听众都会注意到；如果有一百张图，那听众会全部忘记。

《用图表说话：麦肯锡商务沟通全新解读（全彩版）》从实用角度出发，没有花哨的效果，而是用最朴实实用的理念和技巧，教我们如何把数据变成令人信服、毫无歧义的图表。真正的“一图抵千言”。简单、直接，一击即中。

本书适合企业管理者、销售经理、管理顾问以及追求精确沟通的商务人员阅读，也适合作为高等学校经管类专业师生的参考用书。

【作者简介】

GeneZelaznyisDirectorofVisualCommunicationsforMcKinseyandCompany,andhasover40yearsofexperienceworkingwithcolleaguesandclientstodesignpowerfulmanagementreportsandpresentations.Inaddition,Zelaznyfrequentlypresentshisideasattheworld'stopbusinessschools,includingChicago,Harvard,Columbia,Cornell,Wharton,Haas,MIT,Oxford,Kellogg,Stanford,Tuck,INSEAD,andothers.Healsoisauthorofthehow-toclassicSayItWithPresentations.

　　基恩·泽拉兹尼（GeneZelazny），世界著名管理咨询公司——麦肯锡公司形象化沟通主管，负责提供有创造性的建议，并协助专业人员筹划形象化演示和书面报告，包括设计沟通策略、组织演示提要、推荐图表图片等。他还设计并领导了全公司的交流训练项目，代表公司定期在芝加哥、哥伦比亚、哈佛等商学院就如何做好商业演示开办讲座。他的著作畅销全球，已被译为法语、德语、意大利语、西班牙语和葡萄牙语。

　　张晓明，Oracle数据库专家，常年和海量数据打交道，痴迷于数字可视化。一个没有艺术细胞的“纯理科男”，总妄想用公式、算法做出“一眼瞬间”的美妙图表，顺手的工具有Excel、JavaScript。