Business Model You：A One-Page Method For Reinventing Your Career

图书标准信息

• 作者 Timothy、Alexander、Yves Pigneur 著
• 出版社 Wiley
• 出版时间 2012-03
• 版次 1
• ISBN 9781118156315
• 定价 290.30元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 264页
• 正文语种 英语

【内容简介】

Aone–pagetooltoreinventyourselfandyourcareerTheglobalbestsellerBusinessModelGenerationintroducedauniquevisualwaytosummarizeandcreativelybrainstormanybusinessorproductideaonasinglesheetofpaper.BusinessModelYouusesthesamepowerfulone–pagetooltoteachreadershowtodraw"personalbusinessmodels,"whichrevealnewwaystheirskillscanbeadaptedtothechangingneedsofthemarketplacetorevealnew,moresatisfying,careerandlifepossibilities.ProducedbythesameteamthatcreatedBusinessModelGeneration,thisbookisbasedontheBusinessModelCanvasmethodology,whichhasquicklyemergedastheworld′sleadingbusinessmodeldescriptionandinnovationtechnique.Thisbookshowsreadershowto:UnderstandbusinessmodelthinkinganddiagramtheircurrentpersonalbusinessmodelUnderstandthevalueoftheirskillsinthemarketplaceanddefinetheirpurposeArticulateavisionforchangeCreateanewpersonalbusinessmodelharmonizedwiththatvision,andmostimportant,testandimplementthenewmodelWhenyouimplementtheone–pagetoolfromBusinessModelYou,youcreateagame–changingbusinessmodelforyourlifeandcareer.

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【作者简介】

TimClarkisaprofessorofbusiness,multimillionaireentrepreneurandauthor.HewaseditoroftheinternationalbestsellerBusinessModelGeneration.AsapsychologymajoratStanfordUniversity,Clarkdevelopedakeeninterestinvocationalcounseling.Followingthesaleofhislatestcompany,Clarkdevotedhimselfexclusivelytoteachingandwriting,focusingonhis"entrepreneurshipforeveryone"approachtopersonalcareerdevelopment.AlexanderOsterwalder,PhDisaninternationalspeaker,workshopfacilitatorandstrategyconsultant.Hewritesapopularblogonbusinessmodelinnovationatwww.businessmodelalchemist.com.YvesPigneur,PhD,isaprofessorofbusinessattheUniversityofLausanne,Switzerland.

【目录】

1 Canvas

Learn to use the key tool for describing and analyzingorganizational and personal business models.

Chapter1 Business Model Thinking: Adapting to a Changing World 19

Chapter 2 The Business Model Canvas 25

Chapter 3 The Personal Business Model Canvas 53

2 Reflect

Revisit your life direction and consider how you want to align yourpersonal and career aspirations.

Chapter 4 Who Are You? 81

Chapter 5 Identify Your Career Purpose 133

3 Revise

Adjust — or reinvent — your work life using the Canvas anddiscoveries from previous sections.

Chapter 6 Get Ready to Reinvent Yourself 161

Chapter 7 Re-Draw Your Personal Business Model 175

4 Act

Learn to make it all happen.

Chapter 8 Calculate Your Business Value 209

Chapter 9 Test Your Model in the Market 223

Chapter 10 What's Next? 243

5 Extras

Read more about the people and resources behind Business ModelYou.

The Business Model You Community 252

Creator Bios 254

Notes 256