You're holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. It's a book for the business model generation.Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model - or craft a new one.
Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model — or analyze and renovate an old one.
Business Model Generation practices what it preaches. Coauthored by 470 Business Model Canvas practitioners from forty-five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie-flat design that enables immediate hands-on use.
Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs — and leaders of all organizations.
Alex osterwalder博士是商业模式创新领域的作家,演讲者,和顾问。他和Yves Pigneur博士一起设计的实用型商业模式设计方法广泛地应用于各个行业的公司里,其中包括了3M,爱立信(Ericsson),凯捷(Capgemini),德(Deloitte),特力诺(Telenor)这样的老牌知名公司。他曾帮助建立和出售过一家战略顾问公司。他曾在一家泰国的国际非营利组织工作,与艾滋和疟疾斗争。他也曾在瑞士的洛桑大学从事研究工作。
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