¥ 8 1.7折 ¥ 48 九品
仅1件
作者John Quelch 编
出版社中国人民大学出版社
出版时间2005-07
版次1
装帧平装
货号新联苑
上书时间2024-09-09
arketing Strategy--An Overview (9-500-005)
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Warner-Lambert Ireland: Niconil (9-593-008)
Creating Value (9-501-039)
Xerox: Book-in-Time (9-599-119)
Omnite! Pronto Italia (9-501-002)
Market Segmentation, Target Market Selection and Product Positioning (9-501-018)
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Aqualisa Quartz: Simply a Better Shower (9-502-030)
Integrated Marketing Communications (9-599-087)
Colgate-Palmolive Company: The Precision Toothbrush (9-593-064)
Going to Market (9-599-078)
Goodyear: The Aquatred Launch (9-594-106)
Avon.corn (A) (9-503-016)
Avon.com (B) (9-503-041)
Pricing: A Value-Based Approach (9-500-071)
Brands and Branding (9-503-045)
UNICEF (9-503-032)
Note on Customer Management (9-501-044)
Fabtek (A) (9-592-095)
Fabtek (B) (9-592-096)
Starbucks: Delivering Customer Service (9-504-016)
Sustaining Value (9-501-045)
Zucamor S.A.: Global Competition in Argentina (9-599-096)
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