MBA商务英语(第2版)/管理类经典书系【正版新书】
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江苏无锡
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作者赵伟礼
出版社华南理工大学出版社
ISBN9787562353676
出版时间2017-08
装帧其他
开本16开
定价49.8元
货号30803259
上书时间2024-07-05
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目录
Unit 1 Management
Part 1 Reading
Reading 1 Managing Oneself
Reading 2 A Brief History of Management
Self-test
Part 2 Skill-building
Part 3 Case Study
Case 1 Bill Gates and Microsoft
Case 2 The Expansion of Blue Streak
Part 4 Further Reading
Unit 2 Organizational Behavior
Part 1 Reading
Reading 1 Introduction to Organizational Behavior
Reading 2 Contemporary Theories of Motivation
Self-test
Part 2 Skill-building
Part 3 Case Study
Case 1 Nestl6's CEO on Managing Change
Case 2 Carol Bernick, President of Alberto-Culver, North America
Part 4 Further Reading
Unit 3 Marketing Management
Part 1 Reading
Reading 1 A Framework for Marketing Management
Reading 2 Strategic Planning and Marketing Management
Self-test
Part 2 Skill-building
Part 3 Case Study
Case 1 Develop a Marketing Plan
Case 2 Marketing Spotlight--GE
Part 4 Further Reading
Unit 4 Human Resources Management
Part 1 Reading
Reading 1 Tomorrow's HR Today
Reading 2 Career Development
Self-test
Part 2 Skill-building
Part 3 Case Study
Case 1 Virtual Teamwork at IBM
Case 2 Managers and HR Professionals at Sands Corporation : Friends or Foes?
Part 4 Further Reading
Unit 5 Strategic Management
Part 1 Reading
Reading 1 What Is Strategy and Why Is It Important?
Reading 2 Strategy Formulation:Situation Analysis and
Business Strategy
Self-test
Part 2 Skill-building
Part 3 Case Study
Case 1 Basic Concepts of Strategic Management
Case 2 Microsoft and Red Hat Linux: Contracting Business
Models
Part d Further Reading
Unit 6 Corporate Culture
Part 1 Reading
Reading 1 Building a Corporate Culture That Promotes Good Strategy Execution
Reading 2 The International Business Context-Cultural Views Toward Management and Managers
Self-test
Part 2 Skill-building
Part 3 Case Study
Case 1 Southwest Airlines' Team Culture
Case 2 Daimler-Chrysler's Diverse Cultures
Part 4 Further Reading
Unit 7 Business Communication
Part 1 Reading
Reading 1 Understanding Business Communication
Reading 2 Oral Presentation
Self-test
Part 2 Skill-building
Part 3 Case Study
Case 1 Facing a Communication Dilemma at Hallmark
Case 2 The Key to Giving Speeches
Part 4 Furher Reading
Unit 8 Economic Globalization
Part 1 Reading
Reading 1 Globality
Reading 2 Globalization :The Debate
Self-test
Part 2 Skill-building
Part 3 Case Study
Case 1 Wal-Mart and International EDI
Case 2 Cultural Effects of Economic Globalization
Part 4 Further Reading
Unit 9 Managerial Economics
Part 1 Reading
Reading 1 Managerial Economics
Reading 2 Demand Forecasting
Self-test
Part 2 Skill-building
Part 3 Case Study
Case 1 Maximize Profit on Maximize Market Share?
Case 2 Constrained Maximization in the Toy Business and Why Frisbees Are Called Frisbees
Part 4 Further Reading
Unit 10 E-commerce
Part 1 Reading
Reading 1 E-commerce:Overview of Electronic Commerce
Reading 2 E-Grocers Check out:How Could a Business That Seemed a Perfect Fit for Cyber Shopping Fail to Attract Enough Customers?
Self-test
Part 2 Skill-building
Part 3 Case Study
Case 1 Value Chain Management Using E-commerce
Case 2 Starwave
Part 4 Further Reading
Key to Exercises
APPENDIX
内容摘要
本书编写体现实用性和针对性原则，以及自主学习与协作学习相结合的原则，融听、说、读、写、译等多项语言技能于一体，并且配有纯正英语录音。
本书体系包括导入活动、专业阅读材料、自测评估、复习练习、案例讨论、能力测试、拓展阅读等。
内容体现了MBA、工商管理专业的特色，涵盖管理学、
组织行为学、市场营销、人力资源管理、战略管理、
企业文化、商务沟通、经济全球化、电子商务等相关领域知识。
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