目录 INTRODUCTION 8 导言 THE HUMAN DIMENSION (职场中有关)人的维度 1 The working environment 10 工作环境 A My work is so rewarding 我的工作很有价值 B I like the teamwork 我喜欢团队合作 C I like the perks 我喜欢额外福利 2 Management styles 1 12 管理风格1 A Motivation 1 激励1 B Motivation 2 激励2 C Theory X and Theory Y X理论和Y理论 3 Management styles 2 14 管理风格2 A Hygiene factors 保健因素 B Motivator factors 激励因素 C Empowerment 授权 4 Employment and employability 16 就业和就业能力 A Outsourcing 外包 B Employability 就业能力 C Freelancers 自由职业者 5 Flexibility and inflexibility 18 柔性和刚性 A Ways of working 工作方式 B Job flexibility 工作灵活性 C Job protection 劳动保护 6 Work–life balance 20 工作与生活的平衡 A Stress 压力 B The causes of stress 导致压力的原因 C Quality of life 生活质量 7 Managing talent 1 22 管理人才1 A Talent 人才 B Recruiting talent 招聘人才 C Managing talent 管理人才 8 Managing talent 2 24 管理人才2 A Talent management 1 人才管理1 B Talent management 2 人才管理2 C Mentoring and coaching 督导和教练技术培训 9 Team building 26 团队建设 A Teams 团队 B Team players 团队角色 C Stages of team life 团队的各个阶段 10 The right skills 28 合适的技能 A Hard and soft skills 硬技能和软技能 B Emotional intelligence 1 情商1 C Emotional intelligence 2 情商2 11 Equality and diversity 30 平等和多样性 A Equality 平等 B Diversity 多样性 C Word combinations with ‘diversity’ 带“diversity”的词语搭配 QUALITY 质量 12 What is quality? 32 什么是质量 A Quality in manufacturing 制造业的质量 B Quality in services 服务业的质量 C Widening the definition of quality 拓宽质量的定义 13 Quality standards 34 质量标准 A Standards and certification 标准和认证 B ISO 9000 and others ISO 9000及其他 14 Quality and people 36 质量和人 A Investors in People 人力资本投资者 B The EFQM Excellence Model EFQM卓越质量模型 15 Striving for perfection 38 精益求精 A Benchmarking and best practice 标杆管理和最佳实践 B Six Sigma quality 六西格玛质量 COMPETITIVE STRATEGY 竞争战略 16 Strategic thinking 40 战略思考 A Strategy 战略 B Word combinations with ‘strategic’ 带“strategic”的词语搭配 C Companies and markets 公司和市场 17 Competition 42 竞争 A Competition 竞争 B ‘Competing’ and ‘competitive’ “competing”和“competitive” 18 Companies and their industries 44 公司及其行业 A Competitive forces 竞争力 B SWOT analysis SWOT分析 C Be good at something 在某些方面有优势 19 Key strategic issues 46 关键战略问题 A Industries and their players 产业及其参与者 B Mergers and acquisitions (M&A) 并购 C Make or buy? 生产还是购买 20 Innovation 48 创新 A Innovation and the development process 创新与开发过程 B Pioneers, followers and disruptors 开拓者、追随者和破坏者 C Shakeout and consolidation 洗牌和整合 21 Preparing for the future 50 为未来做准备 A Scenario planning 情景规划 B Futurology 未来学 C Risk management 风险管理 22 Risk and uncertainty 52 风险和不确定性 A Incurring risks 引致风险 B Attitudes to risk 对风险的态度 C Insurance 保险 MARKETING 市场营销 23 The four Ps and beyond 54 4P营销及其他 A The four Ps 4P营销 B Three more Ps 另外的3P 24 Customer satisfaction 56 客户满意度 A The four Cs 4C营销 B Customer expectations 客户期望 C Customer dissatisfaction 客户不满意 25 Knowing your customers 1 58 了解你的客户1 A Market intelligence and market research 市场信息和市场调研 B Research stages 调研阶段 C Marketing plans 营销计划 26 Knowing your customers 2 60 了解你的客户2 A Segmentation 市场细分 B Customer groups 客户群体 C New technologies, new concerns 新技术和新担忧 27 Knowing your customers 3 62 了解你的客户3 A Data and databases 数据和数据库 B Customer relationship management 客户关系管理 28 Brands and branding 64 品牌和品牌打造 A Brand equity 品牌价值 B Brand positioning and differentiation 品牌定位和差异化 C Brand stretching 品牌延伸 29 Global brands 66 全球品牌 A Steps abroad 1 走向国外1 B Steps abroad 2 走向国外2 C Think global, act local? 全球化思维,本土化行动 LOGISTICS 物流 30 Supply chain management 68 供应链管理 A Manufacturing 制造业 B Vertical integration 纵向一体化 C Retailing 零售业 31 Logistics 70 物流 A Logistics 物流 B Word combinations with ‘logistical’ 带“logistical”的词语搭配 C Reverse logistics 逆向物流 32 Outsourcing and offshoring 72 外包和离岸外包 A Outsourcing 外包 B Business process outsourcing 业务流程外包 C Offshoring 离岸外包 THE INTERNET AND ITS USES 互联网及其使用 33 Accessing the internet 74 互联网访问 A Broadband internet 宽带网络 B Mobile internet 移动网络 C Moore’s law 摩尔定律 34 Online communication 76 线上沟通 A Web 2.0 Web 2.0 B Keeping in touch 保持联系 C Website attractiveness 网站的吸引力 35 Knowledge and the internet 78 知识与互联网 A Knowledge creation 知识创造 B Intranets 内联网 C Global communities 全球社区 36 Internet security 80 网络安全 A Attack and defence 攻击和防御 B Cybercrime 网络犯罪 C Privacy and confidentiality 隐私和保密 37 The sharing economy 82 共享经济 A The Uberisation process 优步化过程 B Disruption 打破常规 C Crowdfunding 众筹 38 Intellectual property 84 知识产权 A Downloading 下载 B Copyright infringement 侵犯版权 C Digital rights management 数字版权管理 COMPANY FINANCE 公司理财 39 Financial performance 86 财务业绩 A Finance 金融(理财) B Financial reporting 财务报告 C The financial year 财年 D Shareholders, bondholders and lenders 股东、债券持有人和出借人 40 Profit and loss account 88 损益账户 A Accruals accounting 权责发生制 B Profit and loss 利润和损失 C Earnings 收益 41 Balance sheet 1 90 资产负债表1 A Assets 资产 B Depreciation 折旧 42 Balance sheet 2 92 资产负债表2 A Liabilities 负债 B Shareholders’ equity 股东权益 43 Cashflow statement 94 现金流量表 A Cash inflows and outflows 现金流入和流出 B Types of cashflow 现金流的类型 44 Comparing performance 96 业绩比较 A Profit and profitability 利润和盈利能力 B Investment ratios 投资比率 C Return on equity 股权收益率 D Leverage 杠杆 45 Shareholder value 98 股东价值 A Yield 收益率 B Price–earnings ratio 市盈率 C Maximizing shareholder value 股东价值最大化 46 Accounting standards 100 会计准则 A Audits and their transparency 审计及其透明度 B International standards 国际标准 BOOM AND BUST 繁荣和萧条 47 The business cycle 102 经济周期 A Key indicators 关键指标 B The business cycle 经济周期 C Boom and bust 繁荣和萧条 48 Bursting bubbles 104 泡沫破灭 A Bubbles 泡沫 B The credit crunch 信贷紧缩 C The real economy 真实经济 CORPORATE RESPONSIBILITY 企业责任 49 Corporate social responsibility 106 企业社会责任 A Ethics 伦理 B Accountability and transparency 问责和透明度 C Corporate social responsibility 企业社会责任 50 Social reporting 108 社会报告 A Social reporting 社会报告 B Word combinations with ‘social’ 带“social”的词语搭配 C Labour standards 劳工标准 51 Green issues 110 环保问题 A Environmental damage 环境破坏 B Eco-friendly products 环保产品 C Recycling 回收利用 52 Climate change 112 气候变化 A Global warming 全球变暖 B Carbon management 碳管理 C Carbon trading 碳排放交易 D Carbon capture 碳捕获 53 Corporate governance 114 公司治理 A Board organization 董事会结构 B Separation of roles 角色分离 C Rewards for success (and failure) 对成功(和失败)的奖励 54 Ethical investment 116 伦理投资 A Activist shareholders 活跃股东 B Controversial products 有争议的产品 C Socially responsible investment 社会责任投资 THE GLOBAL ECONOMY 全球经济 55 Globalization 118 全球化 A Paths to prosperity 繁荣之路 B GDP and GNI 国内生产总值和国民总收入 C Globalizing trends 全球化趋势 56 Investment and debt 120 投资和债务 A Direct investment 直接投资 B Borrowing 借款 C Word combinations with ‘debt’ 带“debt”的词语搭配 57 Trade 122 贸易 A Dismantling the barriers 消除壁垒 B Protected industries 受保护产业 C Fair trade 公平贸易 58 International aid 124 国际援助 A Humanitarian aid 人道主义援助 B Development aid 发展援助 C The aims of aid 援助的目的 59 Sustainable development 126 可持续发展 A Sustainability 可持续性 B Word combinations with ‘sustainable’ 带“sustainable”的词语搭配 C Sustainable development goals 可持续发展目标 INTERCULTURAL ISSUES 跨文化问题 60 Intercultural teams 128 跨文化团队 A Cultural issues 文化问题 B International teams 国际团队 61 Intercultural meetings 130 跨文化会议 A Meeting preparation 会议准备 B Cultural preparation 跨文化方面的准备 C Running the meeting 主持会议 62 Intercultural networking 132 跨文化职场人际关系网 A The right attitude 正确的态度 B Good etiquette 良好的礼节 C Business cards 名片 WRITING 写作 63 Business writing 1 134 商务写作1 A CVs 简历 B Job enquiry 职位问询 64 Business writing 2 136 商务写作2 A Invitation 邀请 B Acknowledgement 回信确认 65
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