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商务英语综合教程(附光盘4商务英语专业系列教材)【正版新书】

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库存69件

江苏无锡

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作者谭万文

出版社重庆大学出版社

ISBN9787568903615

出版时间2017-03

装帧其他

开本16开

定价49元

货号3809211

上书时间2024-07-04

需配书院（南京书店）

十四年老店

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商品详情

品相描述：全新

商品描述: 目录
Unit 1  Business Lunch
  Part I  Lead-in Activities
  Part II  Intensive Reading
    Text A  Escalated Dining
  Part III  Supplementary Reading
    Text B  Essential Guide to the Business Lunch
Unit 2  Business Culture
  Part I  Lead-in Activities
  Part II  Intensive Reading
    Text A  Culture Clash
  Part III  Supplementary Reading
    Text B  Why Women Leave Tech: It's the Culture, Not because "Math Is Hard"
Unit 3  Leadership
  Part I  Lead-in Activities
  Part II  Intensive Reading
    Text A  The Ways Chief Executive Officers Lead
  Part III  Supplementary Reading
    Text B  The Boss with No Office
Unit 4  Employee Management
  Part I  Lead-in Activities
  Part II  Intensive Reading
    Text A  Rethinking HR' s Role in Employee Engagement
  Part IIl  Supplementary Reading
    Text B  Using Employee Segmentation to Bring out the Best in Your Workforce
Unit 5  Marketing
  Part I  Lead-in Activities
  Part II  Intensive Reading
    Text A  Marketing Moxie: Define Your Mission & Vision
  Part III  Supplementary Reading
    Text B  Content Marketing
Unit 6  Business Ethics
  Part I  Lead-in Activities
  Part II  Intensive Reading
    Text A  Software Engineers Need a Crash Course in Ethics
  Part III  Supplementary Reading
    Text B  Women May Avoid Business Careers to Maintain Ethical Integrity
Unit 7  Customer Service
  Part I  Lead-in Activities
  Part II  Intensive Reading
    Text A  Why Customer Experience Matters More than Ever for Enterprise IT?
  Part III  Supplementary Reading
    Text B  Earn Customer Loyalty without Losing Your Shirt
Unit 8  Supply Chains
  Part I  Lead-in Activities
  Part II  Intensive Reading
    Text A  Turn Your Supply Chain into a Profitable Growth Engine
  Part III  Supplementary Reading
    Text B  Apple Needs Good, Not Just Better, Supply Chain
Unit 9  Financial Advisor
  Part I  Lead-in Activities
  Part IF  Intensive Reading
    Text A  Hiring a Financial Advisor
  Part III  Supplementary Reading
    Text B  How to Fire Your Financial Advisor
Unit 10  E-Commerce
  Part I  Lead-in Activities
  Part II  Intensive Reading
    Text A  The Rise and Fall of an E-commerce Golden Child
  Part III  Supplementary Reading
    Text B  The Future of the Internet
Unit 11  Investment
  Part I  Lead-in Activities
  Part II  Intensive Reading
    Text A  Investment Risks
  Part III  Supplementary Reading
    Text B  Lethal Mistakes for Real Estate Investors
Unit 12  Negotiation
  Part I  Lead-in Activities
  Part II  Intensive Reading
    Text A  What to Be Communicated During Negotiation?
  Part III  Supplementary Reading
    Text B  Business Negotiation Metaphors

内容摘要
谭万文主编，翁凤翔、郭桂杭总主编的《商务英语综合教程(附光盘4新时代商务英语专业系列教材)》共12个单元，涉及商务宴请、商务文化、领导艺术、员工管理、市场营销、商务伦理、客户服务、供应链、金融顾问、电子商务、商业投资、商务谈判等专题。每单元都由导入性练习、课文A、词汇表、注释、练习和课文B组成。课文A主要选自英语国家的重要
刊物；词汇表列出了课文中出现的商务术语和重要词汇；注释侧重于相关背景知识的介绍和较难概念与术语的解释；练习则紧紧围绕课文的重点和难点进行设计，包括对课文的理解和对重要词汇、术语的基本运用，形式丰富多样，能较好地检测和巩固所学知识。
课文B是延伸阅读，是学生自主学习的好材料。
本教材适合商务英语专业或英语专业(商务方向)大二学生使用，也可作为英语爱好者和从事国际商贸活动人士的参考教材。

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