A guide for the true center of the sale-you When all things are equal (and in today's competitive world they almost always are) people buy you-the salesperson. No matter the product, the best salespeople, the ones who win, are selling themselves. Offering a simple, actionable formula for creating instant connections with prospects and customers, "People Buy You" will enable you to sell at a whole new level. You'll discover: The five most important steps for making an emotional connection and getting people to buy you Proven methods for building stronger, long-term relationships with customers and prospects that increase sales, improve retention, and increase profits How to tap into your buyer's emotions to uncover and solve real problems While so many books today focus on the mechanics of the sale, "People Buy You" goes straight to its heart, giving you the key to meeting your buyer's needs.
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