¥ 7 九品
仅1件
作者Gina、Yolanda Conyers 著
出版社McGraw-Hill
出版时间2014-09
装帧平装
货号32156D
上书时间2024-09-25
A powerful book that shows the step-by-step evolution of a new kind of global technology powerhouse, The Lenovo Way is indispensable reading for leaders and managers who deal with strategy, innovation, branding, and HR at any kind of company. It also tells the remarkable story of how two women from very different backgrounds rose to become leaders in Lenovo's journey to the top.
The Lenovo Way shows business leaders how to gain market share and develop new business models. The strategies driving Lenovo’s ascent to the leading position in the PC industry have been in motion for years, and this book shows how Lenovo, with roots in both East and West, did it. Based on unprecedented access to former and present CEOs and other top managers, The Lenovo Way tells the fascinating story of the rise of this remarkable global brand. It also provides invaluable business lessons for how to use Lenovo’s success strategies to advance your own company's success.
Building for a decade on its history-making acquisition of IBM's PC business in 2005, today Lenovo is #1 in global PC sales, and it is rapidly gaining in sales of tablets and smartphones. Lenovo is challenging the world's biggest and most powerful brands through innovations and new acquisitions to become an even bigger force in smartphones, servers, and cloud computing, and its CEO has been listed as one of the best in the world. Using the story of Lenovo as a case study illustrating best global practices, The Lenovo Way explains how to:
Providing key insights into the topics most critical to leaders of global businesses, the authors explore all the major turning points: from building an iconic brand to streamlining supply chains, while making the transition from a core business of PCs to a new business model.
In order to excel in today's marketplace, managers need to create a blueprint for a whole new level of globalization. You must position your company to continue doing what it does best, yet be poised not just to navigate but also to capitalize on change and take advantage of turmoil. Look to the company that has been able to turn a diverse workforce into a global business phenomenon. This is your time to learn how to do it The Lenovo Way.
这是一本有分量的书,展现了一个新的全球化的科技公司逐渐演变的历程,为企业人士有志于构建一个全球化的伟大公司提供了一条参照路径,是企业主和管理人员在战略制定、品牌创建,以及人力资源方面不可多得的读本。
本书讲述了两个来自不同文化背景的职业女性,在与联想一块成长的过程中,如何从普通的角色蜕变成优秀的领导者的精彩故事。《联想之道》全景式地展现了联想领导层在激烈的市场竞争中如何获取市场份额,并构建出全新的商业模式的历程。在中西企业的市场较量之中,成功策略驱动联想成为全球PC行业的领袖,并将这一地位延续至今。
Gina Qiao is the Senior Vice President of Global HR at Lenovo, where she has been employed for more than 23 years. After working several years in Lenovo's U.S. offices, she is currently headquartered in Beijing.
Yolanda Conyers is the Vice President of Global HR Operations and Chief Diversity Officer at Lenovo. She has been with the company since 2007, previously working at Dell. Conyers is based in Austin, Texas.
乔健(Gina Qiao)现任联想全球人力资源高级副总裁,在联想工作超过23年。现居北京,供职于联想(北京)总部。
Yolanda Conyers 现为联想全球人力资源副总裁、首席文化官。此前在戴尔任职。现居美国德克萨斯州奥斯丁。
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