基本信息 书名:会展英语 定价:36元 作者:张占军,张宝敏,张宏杰 编著 出版社:中国商务出版社 出版日期:2005-04-01 ISBN:9787801813299 字数:446000 页码:382 版次: 装帧:平装 开本:32开 商品重量: 编辑推荐 本书详细介绍了各种会议展览的具体操作过程,通过对话、课文等方式让学习者了解会议展览中的英语的运用。同时还列明了新鲜词汇和常用句子,便于学习者记忆和了解。书的附录还收集了大量相关资料,为学习者进一步深入学习和了解会议展览的相关内容提供了方便。是一本难得的会展方面的英语教材。 内容提要 在素材选取上,编者在国内相关书籍较少、国外书籍难找的客观情况下,多方寻觅相关材料,参考了有关的书籍、报纸杂志、互联网、会议通知、宣传材料等等,力图提供全面翔实、实和性与时效性结合资料。 在内容编排上,编者注意到,目前有些书籍虽然冠以会展名义,但是内容都有所偏重,因此在本教材中将尽力做到会议与展览并重。相应的,编著将本教材分为两个部分:会议英语和展览英语。由于会展行业与多个学科领域密切相关,面面俱到地描述整个发展过程几乎是不可能的,在本教材中,编著选取代表性的部分加以描述和解释,并结合适当的练习,使学生能够比较系统地了解行业相关知识,并且相应地提高行业英语水平。在书后还附加了内容相当丰富的附录,尤为突出的是长达二十页的会展专业词汇,目的就是帮助学生了解并常识,这也是本教材一个特点。 目录 ConferencePart One Pre-conference Preparation Chapter One Conference Planning Chapter Two Site Selection Chapter Three Secretariat Chapter Four Invitation Chapter Five Budget and Promotion Chapter Six Publicity Chapter Seven Space Use and Set-up DesignPart Two Conference Chapter One Registration Chapter Two Opening Ceremony Chapter Three Recording Chapter Four Audio-visual Services Chapter Five Emergencies Chapter Six EtiquetteExhibitionPart One Preparation for Exhibitions Chapter One Choice o{ Venues Chapter Two Designing and Building of an Exhibition Stand Chapter Three Exterior Liaison (Obtaining Sponsorship) Chapter Four Introducing an Exhibition Chapter Five Introducing an Exhibition Stand Chapter Six Exhibition Marketing and Advertising Chapter Seven Looking for a Contractor/Representative at theStandPart Two Services before an Exhibition Chapter One Booking a Stand Chapter Two Cost Inquiry Chapter Three Stand Decoration Chapter Four Transportation of Exhibited Products Chapter Five Insuring the Exhibited Products Chapter Six Renting of Exhibition EquipmentPart Three Reception Chapter One Inquiring about Information Chapter Two Introducing and Greeting Each Other Chapter Three In the HotelPart Four Reception at the Hall Chapter One Information about the Products Chapter Two Sales Presentation/Demonstration Chapter Three Price Negotiation Chapter Four Complaints, Claims and Arbitration Chapter Five Information CollectionPart Five After the Show Chapter One Dismantling of Display Items Chapter Two Thanking the Appropriate People Chapter Three Follow-up of Contacts Chapter Four Analyzing the Productivity of the Show附 录 一、答案 二、参考书目 三、主要职称及部门名称 四、重要国际展览行业组织 五、会展词汇 作者介绍
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