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英文原版 The Package Design Book 6 笔塔包装设计6 产品包装外观概念设计案例作品集平面设计书籍

498 全新

库存10件

上海普陀

认证卖家担保交易快速发货售后保障

作者TASCHEN

出版社TASCHEN

ISBN9783836585026

出版时间2021-01

装帧精装

上书时间2021-05-25

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商品详情

品相描述：全新

商品描述: 图书名称：The Package Design Book 6

出版单位：TASCHEN

作者：Taschen

出版时间：2021-2-3

语言：英语

ISBN ：9783836585026

图书规格：精装 1/16开本

内容简介

Wherever you shop, be it online or in a brick-and-mortar store, the first thing you notice about a product is its packaging. The quality of the packaging has a significant influence on whether or not a customer decides to buy a product. In fact, packaging has become more important than ever in recent years: Unbong videos are watched by millions of followers on social media platforms, college Packaging Design courses are full to bursting, more and more agencies are specializing in this area, and companies are investing ever greater sums of money in the outward appearance of their products. Packaging design has long since grown to become not just part of our everyday lives, but a powerful marketing tool as well. High-quality packaging can increase the value of an entire brand.

With over 500 projects from more than 45 different countries, the sixth edition of TASCHEN’s The Package Design Book celebrates the 14th anniversary of the Pentawards, one of the industry’s most important international competitions. We will be casting our spotlight on all the winners from 2019 and 2020. With awards in six major categories – Beverages, Food, Body, Luxury, Other Markets, and Packaging Concepts – this spectacular and inspiring collection presents an array of unusual, intelligent and charming packaging concepts, demonstrating once again the importance of this design discipline.