The Power Presenter：Technique, Style, and Strategy from America's Top Speaking Coach

图书标准信息

• 作者 Jerry Weissman（杰里·维斯曼） 著
• 出版社 Wiley
• 出版时间 2009-02
• 版次 1
• ISBN 9780470376485
• 定价 273.50元
• 装帧 精装
• 开本 16开
• 纸张 胶版纸
• 页数 272页
• 正文语种 英语

【内容简介】

PresentationcoachJerryWeissmanhasspenttwentyyearsteachingCEOsandotherexecutiveshowtodeliversuccessful,profitableIPOroadshows.HisclientscreditJerry'spresentationcoachingwithhelpingtheircompaniesearnhigherstockpricesandhigherIPOvaluations.Weissman'sstrategieshaveworkedfordozensofbig-namebusinessleaders,includingfoundingYahoo!CEOTimKoogle,IntuitfounderScottCook,andNetflixfounderandCEOReedHastings.

Now,ThePowerPresentergivesyouthesameeffectivetechnique,style,andstrategythatexecutiveteamsfrommorethan1,000companieshaveusedtoraisefinancing,sellproducts,proposepartnerships,orseekapprovalforprojects.Packedwithcasestudiesoffamouspowerpresenters—fromMartinLutherKing,Jr.toJohnF.Kennedy,fromRonaldReagantoBarackObama—thisbookshowsyouhowtodeliverawinningspeechorpresentationthatwillengageyouraudiencefrombeginningtoend.

You'llfollowaseven-stepplanforcraftingyourcontentintoacompellingstory.You'lllearnhowtoconqueryourfearofpublicspeakingandpresentwithforceandconviction,naturally.You'llalsolearnhowtospeakwithyourbodylanguage,createempathywithyouraudience,andintegrateyourgraphicsdesignandanimationwithyourdelivery.

Foranyonewhohastostandupanddeliver,ThePowerPresenterisamasterresourcefilledwithproventechniques,practicaltools,insightfulwisdom,andillustrative,inspiringexamples.

【作者简介】

JerryWeissmanisAmerica'sleadingcorporatepresentationscoachwithaclientlistthatincludestopexecutivesatYahoo!,CiscoSystems,Microsoft,Intel,Netflix,andmanyothers.Hehascoachedmorethan500IPOroadshowpresentationsthathaveraisedhundredsofbillionsofdollarsinthestockmarket.HeisthefounderofPowerPresentations,Ltd.,andhashelpedanother500firmsdevelopanddelivertheirmission-criticalbusinesspresentations.HispreviousbooksincludeIntheLineofFireandPresentingtoWin,namedasoneofeight"must-read"booksbyFortunemagazine.

【目录】

Preface: The Wrong Way and the Right Way to CoachPresentations.

Introduction: How Speaking Style and Delivery Can Raise the Valueof an IPO.

Chapter 1. Your Actions Speak Louder than Your Words.

Chapter 2. The Crucial Task: Creating Audience.

Chapter 3. The Butterflies in Your Stomach.

Chapter 4. How to Prepare Your Content.

Chapter 5. You Can Be A Power Presenter-Charisma NotRequired.

Chapter 6. The Mental Method of Presenting: Make the ButterfliesFly in Formation.

Chapter 7. Learn to Speak with Your Body Language.

Chapter 8. Control Your Cadence.

Chapter 9. Masters of the Game.

Chapter 10. What Every Speaker Can Learn from Barack Obama.

Chapter 11. Graphics Synchronization.

Chapter 12. Graphics and Narrative.

Chapter 13. The Power Presentations Pyramid.

Chapter 14. Coda-Ending with the Beginning.

Acknowledgments.

Notes.

Index.