China CEO: Voices of Experience from 20 International Business Leaders 中国首席执行官
¥
9.01
九品
仅1件
作者Juan Antonio(胡安·安东尼奥·费尔南德斯)、Laurie Underwood(劳里·安德伍德) 著
出版社Wiley
出版时间2006-02
版次1
装帧平装
货号40f
上书时间2024-07-18
商品详情
- 品相描述:九品
图书标准信息
-
作者
Juan Antonio(胡安·安东尼奥·费尔南德斯)、Laurie Underwood(劳里·安德伍德) 著
-
出版社
Wiley
-
出版时间
2006-02
-
版次
1
-
ISBN
9780470821923
-
定价
177.60元
-
装帧
平装
-
开本
其他
-
纸张
胶版纸
-
页数
250页
-
正文语种
英语
- 【内容简介】
-
ManymanagersdreamofbecomingaChiefExecutiveOfficerinChina.MaybetheythinkthatCEOstandsforCashEnhancementOpportunity-butofcourse,failurecouldturntheassignmentintoaCareerEndingOption.SohowcanyouensurethatyourassignmentinChinaissuccessful?
ManagementProfessorFernandezandbusinessjournalistUnderwoodtackledthisquestionbyinterviewing20topexecutivesworkinginChina,pluseightexperiencedconsultants.TheydiscussedtopicslikemanaginginChina,settinguplocaloperations,adaptingregional/globalbusinessestoChina,tacklingthelocalmarketandlivinginChina.
Buthowdoyoureporttheresultsof28interviews?Theeasiestsolutionwouldbetopresenteachinterviewasaseparatechapter.However,FernandezandUnderwoodwantedtounderstandthechallengesfacinginternationalexecutivesinChinatoday.Sotheytooktheharder-butmoreuseful-approachofanalysingtheinterviewsandthenwritingaboutthemainunderlyingthemes,quotingfromtheintervieweestoillustrateparticularpoints.
ThatapproachmeansthattopicslikeworkingwithChinesebusinesspartnersordealingwithIPpiracyarepulledtogetherintoawellstructureddiscussion.ButifyouwanttounderstandthespecificexperienceofPhilips,SonyorUnileverinChina,theinformationissplitupacrossmanychapters.
ChinaCEOlaunchesstraightintothekeyquestion:WhatarethequalitiesofasuccessfulinternationalmanagerinChina?Ortoexpressitmorepersonally:AreyoutherightstuffforChina?FernandezandUnderwoodclustertheessentialqualitiesintothreegroups:professionalqualitieslikehavingarock-solidprofessionalbackgroundandsomepreviousinternationalexperience;globalqualitieslikebeingadventurousandwillingtolearn;andChina-specificqualitieslikebeingabletobalanceapparentoppositessuchashumilityandstrength,andpatienceandspeed.
ThebulkofChinaCEOcoverstopicswhichdirectlyinterestallinternationalmanagers,likemanagingChineseemployees,facinglocalandglobalcompetitorsanddealingwiththegovernment.Italsoexploressomeimportant,butcommonlyignored,aspectsofhavingasuccessfulassignmentinChina.ThereisausefuldiscussionofthechallengesoflivinginChina.Mostexpatriatesenjoytheirwork,butthe"trailingspouse"andchildrenoftenhavemoredifficultieswiththeexperience.Fortunately,therearespecificstepsthatcompaniescantaketominimisethestressofrelocation.
ThisisusefulreadingforallCEOsandinternationalmanagersundertakinganassignmentinChina.LearnfromtheChinaExperienceofOthers!
- 【作者简介】
-
JuanAntonioFernandezisaprofessorofmanagementatChinaEuropeInternationalBusinessSchool,whichranks22ndworldwideamongMBAprogramsontheFinancialTimesindex.
LaurieUnderwood,a14-yearjournalistingreaterChina,isdirectorofcommunicationsandpublicationsfortheAmericanChamberofCommerceinShanghai.AmChamShanghairanksamongthetwolargestAmericanchambersinAsia.
- 【目录】
-
Foreword: China: A Must-win Market
Introduction: Opportunity and Challenge
Chapter 1: Qualities of a Successful International Manager in China
Interviewee Credentials
The Right Stuff for China?
Conclusion
Chapter 2: Managing Chinese Employees
The Problem: China's White-collar Workforce Shortage
The Solution: HR Best Practices
Best HR Defense: Building Employer-Employee Guanxi
Conclusion
Chapter 3:Working With Business Partners
Stay Single or Marry (to JV, or Not to JV)?
Partner Selection, Partnership Terms
Managing the Partner-to-partner Relationship
Conclusion
Chapter 4: Communicating With Headquarters
Communications Challenges
Growth Phases in China Operations
Ideal China-to-headquarters Communications
Conclusion
Chapter 5: Facing Competitors
Global Rivals (Fellow MNCs)
Emerging Domestic Opponents
Strategies for Battling Chinese Competitors
Conclusion
Chapter 6: Battling Intellectual Property Rights Infringers
China's Long History of IPR Infringement
Reports from the IP Battle Front
Strategies for Battling IPR Pirates
Conclusion
Chapter 7: Winning Over Chinese Consumers
The Lure of 1.3 Billion Customers
Regulatory Challenges
Logistical Difficulties
Tough Customers
Best Practices for Reaching Chinese Consumers
Conclusion
Chapter 8: Negotiating With the Chinese Government
Pendulum Swings: The Government's Changing Mindset
The New Chinese Bureaucrat
The Need for Special Guanxi
Negotiating With the Government
Business-to-government Best Practices
Conclusion
Chapter 9:Living in China
Chapter 10:Conclusion
Appendix:Research Methodology
Index
点击展开
点击收起
— 没有更多了 —
以下为对购买帮助不大的评价