民族旅游新业态规划案例教程

图书标准信息

• 作者 陆军
• 出版社 中国旅游出版社
• 出版时间 2023-04
• 版次 1
• ISBN 9787503270277
• 定价 59.80元
• 装帧 其他
• 开本 16开
• 纸张 胶版纸
• 页数 366页
• 字数 99999千字

【内容简介】

近年来，民族旅游规划、开发、利用、管理、营销等已成为国内外旅游研究领域的热点和重点。不少高等院校旅游管理本科专业开设民族旅游课程，设置了少数民族旅游经济、民族文化旅游、民族旅游等硕士研究生研究方向。本书作为一本旅游专业教程，走理论与实践相结合的道路，数据准确，描述生动，选取的民族旅游规划案例非常典型。

【作者简介】

陆军，广西师范大学历史文化与旅游学院教授。主要研究方向：乡村旅游与乡村振兴。广西师范大学西部兴村振兴高级研究员，学位与研究生教育学位发展中心学位论文评审专家，桂林红色旅游协会监事长。

【目录】

目  录 

章 绪论················································································· 1

节 澳大利亚发展旅游新业态的实践及启示 ····························· 1

第二节 旅游规划理论框架 ························································ 7

第二章 壮瑶风情：旅游综合体规划

——来宾市金龟岛民族风情园规划 ··············································19

节 来宾壮族和瑶族文化调查分析 ········································19

第二节 国内同类项目分析 ·······················································24

第三节 总体战略定位 ·····························································26

第四节 规划总体定位 ·····························································41

第五节 重大创意项目概念策划 ·················································48

第六节 空间布局与综合项目规划 ··············································54

第三章 瑶族康养：旅游小镇规划

——巴马瑶族自治县赐福湖国际长寿养生度假小镇规划 ···················62

节 项目开发资源评价 ·······················································62

第二节 市场需求调查与定位分析 ··············································72

第三节 总体规划方案 ·····························································79

第四节 旅游小镇社区发展规划案 ··············································88

第五节 风险分析 ···································································95

第六节 巴马赐福湖国际长寿养生度假小镇项目一期投资计划 ········ 101

第四章 客家世界：全域旅游规划

——港南区全域旅游发展规划 ·················································· 109

节 全域旅游基本知识 ····················································· 109

第二节 旅游资源与旅游市场评价 ············································ 129

第三节 顶层设计 ································································· 150

第四节 全域布局 ································································· 157

第五节 全业融合 ································································· 174

第六节 全网营销 ································································· 193

第五章 苗山秀水：乡村旅游规划

——融水苗族自治县元宝山八村寨乡村旅游规划 ·························· 216

节 SWOT 分析 ······························································ 216

第二节 旅游资源分析评价 ····················································· 223

第三节 旅游发展定位与目标规划 ············································ 247

第四节 总体布局规划 ··························································· 255

第五节 旅游六大新要素规划 ·················································· 263

第六节 旅游运营管理规划 ····················································· 269

第六章 情醉仫佬：县域旅游规划

——罗城仫佬族自治县旅游总体规划 ········································· 285

节 旅游资源调查与评价 ·················································· 285

第二节 旅游市场分析 ··························································· 306

第三节 旅游业发展战略规划 ·················································· 320

第四节 旅游产品与重点旅游区规划 ········································· 330

第五节 文化旅游开发与保护规划 ············································ 341

第六节 旅游形象与旅游营销策划 ············································ 359