牛津大学MBA,拥有斯坦福大学本科和硕士学位。克莱尔是一位作家、演说家、科学创新者,曾被美国商业杂志《快公司》评选为“创意100人”之一。她是推特(Twitter)的早期员工,《华盛顿邮报》(The Washington Post)推崇她为“推特首席招聘官”,《福布斯》(Forbes)杂志给她冠以“善的力量”的美誉。
克莱尔出版了7本书,她经常在社交媒体、商业和创新等领域作为重要嘉宾在全世界做演讲和培训。
内容简介 · · · · · · The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.
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