体验商务英语教师用书4

图书标准信息

• 作者 [英]马斯库尔 著；《体验商务英语》组 编
• 出版社 高等教育出版社
• 出版时间 2005-01
• 版次 1
• ISBN 9787040174717
• 定价 27.50元
• 装帧 平装
• 开本 大16开
• 纸张 胶版纸
• 页数 235页
• 字数 600千字
• 正文语种 英语

【内容简介】

　　《体验商务英语》系列教材为引进改编教材，原系列教材是非常成熟的商务英语系列教材，改编后可适应我国高校教学的需要。该系列教材语言素材真实，相关教学和学习资源配套完整。共4级，每一级都有学生用书、练习册、教师用书、试题库和录音带，此外配有教学录像，并提供网站支持。另外还编有《国际管理》、《商法》、《银行与金融》和《商务英语语法与用法》。《体验商务英语》系列教材话题紧跟国际经济发展形势，循序渐进地训练学生用英语进行调研分析、归纳总结和使用正确语体作书面或口头表述的能力。既可以帮助在校生了解真实的商务环境和话题，学习地道的商务英语；也可以帮助从事各种经济活动的商务人员通过语言技能综合训，较快地提高语言能力。可作为英语专业商务英语方向基础阶段课程教材，也可作为在职人员进修商务英语高级课程教材或社会培训之用。

【目录】

Notesonunits
Unit1Communication
Ataglance
Businessbrief
Lessonnotes
Unit2Internationalmarketing
Ataglance
Businessbrief
Lessonnotes
Unit3Buildingrelationships
Ataglance
Businessbrief
Lessonnotes
Unit4Success
Ataglance
Businessbrief
Lessonnotes
Unit5Jobsatisfaction
Ataglance
Businessbrief
Lessonnotes
Unit6Rist
Ataglance
Businessbrief
Lessonnotes
Unit7E-commerce
Ataglance
Businessbrief
Lessonnotes
Revision
UnitA
Unit8Teambuilding
Ataglance
Businessbrief
Lessonnotes
Unit9Raisingfinance
Ataglance
Businessbrief
Lessonnotes
Unit10Customerservice
Ataglance
Businessbrief
Lessonnotes
Unit11Crisismanagement
Ataglance
Businessbrief
Lessonnotes
Unit12Managementstyles
Ataglance
Businessbrief
Lessonnotes
Unit13Takeoversandmergers
Ataglance
Businessbrief
Lessonnotes
Unit14Thefutureofbusiness
Ataglance
Businessbrief
Lessonnotes
Revision
UnitB

Textbank
Teachersnotes
Unit1Communication
Communicationwithemployees
Communicationwiththeworldatlarge
Unit2Internationalmarketing
Towardsaglobalbrand
Culteralproblemsininternationalmarketing
Unit3Buildingrelationships
Employer-employeerelationships
Relationshipsbetweencompanies:strategicalliances
Unit4Success
Whatmakesproductinnovationssuccessful?
Whatmakescountriessuccessful?
Unit5Jobsatisfaction
jobsharing
Jobloyalty
Unit6Risk
Computercrime
Fraudandcorruption
Unit7e-commerce
Difficultiesofdistribution1
Difficuitiesofdistribution2
Unit8Teambuilding
Team-buildingtechniques1
Team-buildingtechniques2
Unit9Raisingfinance
Businessincubators
VenturecapitalinEurope
Unit10Customerservice
Earningcustomerloyalty
Difficultcustomers
Unit11Crisismanagement
Crisisofconfidence
InternaIcrises
Unit12Managementstyles
Stylesofcorporateleadership
Corporatecultureandmanagementstyles
Unit13Takeoversandmergers
Takeoversacrosscultures1
Takeoversacrosscultures2
Unit14Thefutureofbusiness
Willservicesbecomemoreimportantthanmanufacturing？
Technologicalrevolutions

Textbankanswerkey
Unit3Buildingrelationships
Networking
Unit4Success
Negotiating
Unit5Jobsatisfaction
Handlingdifficultsituations
Unit6Risk
Reachingagreement
Unit7E-commerce
Presentations
Unit8Teambuilding
Resolvingconflict
Unit9Raisingfinance
Negotiating：tactics
Unit10Customerservice
ActiveIistening
Unit11Crisismanagement
Askingandansweringdifficultquestions
Unit12Managementstyles
Socialising：puttingpeopleatease
Unit13Takeoversandmergers
Summarisinginpresentations
Unit14Thefutureofbusiness
Telephoning：gettingtherightinformation

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