Adweek THE VOICE OF MEDIA(Magazine) 2013/02/4-10 广告媒体杂志

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ISSN1549-9553

出版单位ADWEEK

语言英文

开本16开

上书时间2022-06-22

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商品描述: 《广告周刊》（Adweek）由尼尔森公司出版，是广告行业重要的资讯源泉。每期包含美国和全球广告业的最新动态、重要广告案例的专门研究、重要事件和话题的专题报道、最新广告影片点评等内容，为读者提供可靠的业界信息和权威的专业观点。
Executive editor James Cooper

Categories Global advertising

Frequency Weekly, with multiple editions

Year founded 1978; 39 years ago

Company Beringer Capital

Country United States

Based in New York City, New York, U.S.

Language English

Website adweek.com

ISSN 0199-2864

Adweek (or Ad Week) is a weekly American advertising trade publication that was first published in 1978.[1] Adweek covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered several notable shifts, including cable television, the shift away from commission-based agency fees, and the Internet.

As the second-largest advertising-trade publication,[2] its main competitor is Advertising Age.[3] Adweek also operates various blogs focusing on the advertising and mass media industry, including its flagship AdFreak blog and the Adweek Blog Network, which was formed from the assets of Mediabistro.