新世纪商务英语专业本科系列教材：商务英语阅读教程4（学生用书）

图书标准信息

• 作者 翁凤翔 编
• 出版社 上海外语教育出版社
• 出版时间 2011-09
• 版次 1
• ISBN 9787544622202
• 定价 30.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 256页
• 字数 400千字
• 正文语种 简体中文，英语

【内容简介】

《新世纪商务英语专业本科系列教材：商务英语阅读教程4（学生用书）》主要供高等院校商务英语专业本科、英语专业本科和财经类本科一、二年级学生使用，也可供具有相当英语水平的商界从业人员阅读。本教程注重能力培养，主要培养学生的阅读理解能力、细致观察语言的能力、逻辑思维能力、吸收语言知识和文化背景知识的能力、通过阅读获取信息的能力、以正常速度阅读和快速阅读的能力。本教程还将培养阅读兴趣、提高阅读技能、养成阅读习惯和扩大词汇量作为预设目标。

【目录】

Unit1
PartIPre-readingQuestions
PartIIExtenslveReading
TextASriLankaTrade
TextBPrinciplesoftheTradingSystem
PartIIIReadingSkills
PartIVSupplementaryReading：SelectedPartoftheDohaAgenda
PartVTestYourself

Unit2
PartIPre-readingQuestions
PartIIExtensiveReading
TextAAGeneralIntroductiontotheWorldTradeOrganization
TextBTheUruguayRound
PartIIIReadingSkills
PartIVSupplementaryReading：10BenefitsoftheWTOTradinSystem
PartVTestYourself

Unit3
PartIPre-readingQuestions
PartIIExtensiveReading
TextAOverviewofEconomicIntegration
TextBChinaandRegionalEconomicIntegration
PartIIIReadingSkills
PartIVSupplementaryReading：RegionalEconomicIntegrationInChinaToday
PartVTestYourself

Unit4
PartIPre-readingQuestions
PartIIExtensiveReading
TextAIntroductiontoInternationalEconomicLaw
TextBInternationalTradeRegulation
PartIIIReadingSkills
PartIVSupplementaryReading：InternatonalCommercialTerms
PartVTestYourself

Unit5
PartIPre-readingQuestions
PartIIExtensiveReading
TextAInternationalMarketingandItsGrowingImportance
TextBMarket
PartIIIReadingSkills
PartIVSupplementaryReading：OneoftheEntryStrateOles——JointVenture
PartVTestYourself

Unit6
PartIPre-readingQuestions
PartIIExtensiveReading
TextATheBirthofaEuropeanCurrency：theEuro
TextBInternationalCapitalMarket
PartIIIReadingSkills
PartIVSupplementaryReading：BalanceofPayments（BOP）
PartVTestYourself

Unit7
PartIPre-readingQuestions
PartIIExtensiveReading
TextAIntroductiontoInternationaPayments
TextBFactoring
PartIIIReadingSkills
PartIVSupplementaryReading：O/berpayments
PartVTestYourself

Unit8
PartIPre-reading！Questlons
PartIIExtensiveReading
TextAAccountingandDouble-entrySystem
TextBAboutInternationalAccounUng
PartIIIReadingSkills
PartIVSupplementaryReading：TheMostFundamentalAccountingPrinciple
PartVTestYourself

Unit9
PartIPre-readingQuestions
PartIIExtensiveReading
TextAAdvantagesofInternationalLo~jlstlcs
TextBAboutLoglsUcs.
PartIIIReadingSkills
PartIVSupplementaryReading：DHL
PartVTestYourself

Unit10
PartIPre-readingQuestions
PartIIExtensiveReading
TextAInternationalInvestment
TextBForeignDirectInvestment
PartIIIReadingSkills
PartIVSupplementaryReadingFDIBehaviorofMNCS
PartVTestYourself

Unit11
PartIPre-readingQuestions
PartIIExtenslveReading
TextAToBowortoShakeHands？——CulturalDifferencesandNetworkingEtiquette
TextBTakeOffYourShoesandAskforSlippers：IntegratingCorporateCulture
InGlobalBusiness
PartIIIReadingSkills
PartIVSupplementaryReading：DoingBusinessInChina
PartVTestYourself

Unit12
PartIPre-readingQuestions
PartIIExtensiveReading
TextAMICEIndustryandItsPlayers
TextBKeyFactorsforSuccessfulEvents
PartIIIReadingSkills
PartIVSupplementaryReading：EssentialElementsoftheMICEMarket
……