传播学专业英语教程:Media Literacy and Culture
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九品
仅1件
作者[美]巴兰 著;钟新 校
出版社中国人民大学出版社
出版时间2008-02
版次1
装帧平装
货号A5
上书时间2024-12-05
商品详情
- 品相描述:九品
图书标准信息
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作者
[美]巴兰 著;钟新 校
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出版社
中国人民大学出版社
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出版时间
2008-02
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版次
1
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ISBN
9787300089089
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定价
48.00元
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装帧
平装
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开本
16开
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纸张
胶版纸
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页数
418页
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字数
507千字
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正文语种
简体中文, 英语
- 【内容简介】
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《传播学专业英语教程》(第四版)是一本经典的传播学教材。该书介绍了大众传播学的基本概念及媒介产业的相关知识,系统地介绍了传统的图书、报刊、影视、广播以及新兴的互联网等信息传播媒介的起源、现状及未来趋势。本教材案例新颖、内容生动有趣、教学支持体系完善,经改编、注释后适合专业英语教学及双语教学的需要,尤其便于多媒体教学。
- 【目录】
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PARTONELAYINGTHEGRoUNDWoRK
1 MassCommunication,Culture,andMediaLiteracyMediaLiteracy
WhatIsMassCommunication?
CommunicationDefined
MassCommunicationDefined
WhatIsCulture?
CultureasSociallyConstructedSharedMeaning
FunctionsandEffectsofCulture
MassCommunicationandCulture
MassMediaasCulturalStorytellers
MassCommunicationasCulturalForum
ScopeandNatureofMassMedia
TheRoleofTechnology
TheRoleofMoney
CulturalForum:AudienceasConsumerorAudienceasProduct?
Changes
ConcentrationofOwnershipandConglomeration
Globalization
AudienceFragmentation
Hypercommercialism
ErosionofDistinctionsamongMedia:Convergence
MassCommunication,Culture,andMediaLiteracy
OralCulture
TheInventionofWriting
LiterateCulture
TheGutenbergRevolution
TheIndustrialRevolution
MediaLiteracy
ElementsofMediaLiteracy
MediaLiteracySkills
LivingMediaLiteracy:LivingaMediaLiterateLife
ResourcesforReviewandDiscussion
ChapterReview
KeyTerms
QuestionsforReview
QuestionsforCriticalThinkingandDiscussion
PARTTWOMEDIA,MEDIAINDUSTRIES,ANDMEDIAAUDIENCES
2 Books
BookTimeline
AShortHistoryofBooks
BooksinColonialNorthAmerica
BooksandTheirAudiences
TheCulturalValueoftheBook
MediaEchoes:TheRoleofBooksinSocialMovements
UsingMediatoMakeaDifference:OurBodies,Ourselves
Censorship
ScopeandStructureoftheBookIndustry
CategoriesofBooks
FromIdeatoPublication
TrendsandConvergenceinBookPublishing
Convergence
Conglomeration
DemandforProfitsandHypercommercialism
GrowthofSmallPresses
RestructuringofBookRetailing
CulturalForum:FreedomtoRead
DevelopingMediaLiteracySkills:TheLessonsofHarryPotter
LivingMediaLiteracy:StartaCitywideBookConversation
ResourcesforReviewandDiscussion
ChapterReview
KeyTerms
QuestionsforReview
QuestionsforCriticalThinkingandDiscussion
3 Newspapers
4 Magazines
5 Film
6 RadioandSoundRecording
7 Television
8 TheInternetandtheWorldWideWeb:ChangingtheParadigm
PARTTHREEMASS-MEDlATEDCULTUREINTHEINFORMATIoNAGE
9 TheorieSandEfiectsofMassCommunication
1O MediaFreedom,Regulation,andEthics
Glossary
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