图书标准信息
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作者
宋格兰 主编
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出版社
高等教育出版社
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出版时间
2009
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ISBN
9787040247930
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定价
32.00元
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装帧
平装
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开本
24cm
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页数
298页
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正文语种
简体中文
- 【内容简介】
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本书分为四大部分,内容包括:谈判的各个阶段,具体谈判形式,谈判的其他方面,谈判中的文化因素等。
- 【目录】
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*
Introduction to International Business Negotiations
Section 1 Phases of Business Negotiations
Chapter 1 Preparations for Negotiations
Chapter 2 Negotiation Teams
Chapter 3 Negotiating and Bargaining
Chapter 4 Strategies and Tactics
Chapter 5 Closing the Negotiation
Section 2 Specific Types of Business Negotiations
Chapter 6 Negotiations for Trade
Chapter 7 Negotiations for Joint Ventures
Chapter 8 Negotiations for Technology Transfer
Chapter 9 Negotiations of Contracts
Chapter 10 Negotiations of Multi-Party and Phased Nature
Section 3 Other Aspects of Business Negotiations
Chapter 11 Renegotiations
Chapter 12 Negotiations over the Internet
Section 4 Cultural Considerations for Business Negotiations
Chapter 13 Negotiations and Culture
Chapter 14 Decorum in Negotiations
Chapter 15 Negotiation Ethics
Bibliography
Additional Sources for Cases
Acknowledgements
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