体验商务英语教师用书4（第2版）

图书标准信息

• 作者 《体验商务英语》改编组 编
• 出版社 高等教育出版社
• 出版时间 2012-08
• 版次 2
• ISBN 9787040348569
• 定价 45.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 262页
• 字数 575千字
• 正文语种 简体中文，英语

【内容简介】

《体验商务英语教师用书4（第2版）》延续了第一版活泼、高效的体验式商务英语学习模式。在此基础上对听力和阅读材料进行了全面更新，紧扣时代脉搏，多维度拓展商务英语语言及交际能力，着力打造精品。

【目录】

Notesonunits
Unit1Communication
Ataglance
Businessbrief
Lessonnotes
Unit2Internationalmarketing
Ataglance
Businessbrief
Lessonnotes
Unit3Buildingrelationships
Ataglance
Businessbrief
Lessonnotes
Unit4Success
Ataglance
Businessbrief
Lessonnotes
Unit5Jobsatisfaction
Ataglance
Businessbrief
Lessonnotes
Unit6Risk
Ataglance
Businessbrief
Lessonnotes
Unit7E-commerce
Ataglance
Businessbrief
Lessonnotes

Revision
UnitA
Unit8Teambuilding
Ataglance
Businessbrief
Lessonnotes
UnitgRaisingfinance
Ataglance
Businessbrief
Lessonnotes
Unit10Customerservice
Ataglance
Businessbrief
Lessonnotes
Unit11Crisismanagement
Ataglance
Businessbrief
Lessonnotes
Unit12Managementstyles
Ataglance
Businessbrief
Lessonnotes
Unit13Takeoversandmergers
Ataglance
Businessbrief
Lessonnotes
Unit14Thefutureofbusiness
Ataglance
Businessbrief
Lessonnotes
Revision
UnitB

TextBank
Teacher'snotes
Unit1Communication
Communicationwithemployees
Thecommunicationvalueofcorporatewebsites
Unit2Internationalmarketing
Thefateofglobalbrands
Movingyourbrandimageupmarket
Unit3Buildingrelationships
Partneringamongconsultancies
Bloggingasarelationshiptool
Unit4Success
Acompanystrategyforasuccessfulproduct
Arecordyearforasupermarketchain
Unit5Jobsatisfaction
Managingflexibleworkingpractices
Satisfyingemployeesandcustomers
Unit6Risk
Thepriorityofsafety
Theriskoflossofbrandvalueandreputation
Unit7E-commerce
Internetshopping-tenyearson
User-friendliness
Unit8Teambuilding
Managingteamsacrossdifferentcountriesandcultures
Team-buildingexercises
Unit9Raisingfinance
Optionsforstart-upcompanies
Analternativetothebanks
Unit10Customerservice
Usingtechnologytohandlecustomers
Customersatisfactionsurveys
Unit11Crisismanagement
Managingcriseseffectively
Carryingoutarescueplan
Unit12Managementstyles
Leadershipqualities
Theadvantagesofdiplomats
Unit13Takeoversandmergers
Ayearafteramerger
Howtomanagetakeoversandmergers
Unit14Thefutureofbusiness
Solvingimpossibleproblems
Keepingupwithtechnology
Textbankanswerkey

ResourceBank
Teacher'snotes
Unit1Communication
Problem-solvingonthephone
Unit2Internationalmarketing
Brainstorming
Unit3Buildingrelationships
Networking
Unit4Success
Negotiating
Unit5Jobsatisfaction
Handlingdifficultsituations
Unit6Risk
Reachingagreement
Unit7E-commerce
Presentations
Unit8Teambuilding
Resolvingconflict
Unit9Raisingfinance
Negotiating:tactics
Unit10Customerservice
ActiveIistening
Unit11Crisismanagement
Askingandansweringdifficultquestions
Unit12Managementstyles
Socialising:puttingpeopleatease
Unit13Takeoversandmergers
Summarisinginpresentations
Unit14Thefutureofbusiness
Telephoning:gettingtherightinformation

Appendix
Translationreference
Businessbrief
Reading
Audioscripts