¥ 98 5.2折 ¥ 190.2 八五品
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作者Kevin Roberts(凯文·罗伯茨) 著
出版社PowerHouse Books
出版时间2005-12
装帧精装
上书时间2021-10-15
Kevin John Roberts (born 1949) has been the Chief Executive Officer Worldwide of the advertising agency Saatchi & Saatchi since 1997. In September 2006, Saatchi & Saatchi won a US$430 million JC Penney contract because of the idea of lovemarks, which was invented and promoted by Roberts.
Roberts was born and raised in Lancaster in the industrial northwest of England. He was educated at Lancaster Royal Grammar School in the 1960s. He was expelled from the school at the age of 16 for getting the Head Girl of Lancaster Girls Grammar School pregnant and became an assistant brand manager for Mary Quant Cosmetics in 1969. Roberts was later promoted to a brand manager.
From 1969 to 1986, Roberts worked as International New Products Manager at Gillette to Group Marketing Manager at Procter & Gamble (P&G) to Regional Vice President at Pepsi Cola, Middle East in 1982.
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Lovemarks:The Future Beyond Brands(至爱品牌 英文原版) 有水印
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