Green Growth Green Profit: How Green Transformation Boosts Business[绿色成长，绿色利润]

图书标准信息

• 作者 Roland Berger（罗兰德·伯格） 著
• 出版社 Palgrave Macmillan
• 出版时间 2010-11
• ISBN 9780230285439
• 定价 341.70元
• 装帧 精装
• 开本 其他
• 纸张 胶版纸
• 页数 256页
• 正文语种 英语
• 丛书 International Management Knowledge

【内容简介】

Greentechnologyisamulti-billionbusinesswithenormousgrowthpotential.GreenGrowth,GreenProfit–HowGreenTransformationBoostsBusinessistheauthoritativeguideformanagersfornavigatingthetectonicshifttakingplaceinthebusinessworldasaresultofthemegatrendspopulationgrowth,globalization,urbanizationandclimatechange.Companiesneedtoswitchtoasustainablebusinessmodeltosurvive.Thishighlyaccessiblevolumeshowshowcompaniescanadapttheirbusinessmodelandaccomplishthegreentransformationtoprofitfromthechangingconditionsandgainanedgeovercompetition.PioneeringinsightsfromPartnersatRolandBergerStrategyConsultantscanhelpmanagerstorecognizethechallengesupaheadanddevisestrategiesabouthowtoproceedatthiscriticaljuncture.

Thisbookoutlinesindetailhowcompaniescanredesignproducts,processesandwholesystemstogenerateecologicalandeconomicsustainability.Companieswillprofitfromthenewimperativeforgreensolutionsbysubstitutingexistingtechnologies,increasingefficiency,andrecycling–initsbroadestsense.Theauthorsturnaspotlightonthetenmostimportantregionsworldwideandexplainhowtheseshouldrespondtokeytechnologiessuchasrenewableenergy,e-mobilityandenergyefficiencyaswellaspointingouthighlypromisingareasofgrowth.

Fullofsageadvice,thisbookisavitalguidethatdrawstogethertheprofoundknowledgeandbroadpracticalexperienceofinternationalexpertsfromRolandBergerStrategyConsultants,astrategyconsultancywithunprecedentedunderstandingofthegreentechnologyindustry.

【作者简介】

ROLANDBERGERSTRATEGYCONSULTANTS,foundedin1967,isoneoftheworld'sleadingstrategyconsultancies.RolandBergerStrategyConsultantsrecruits,developsandretainsthemostoutstandinganalyticalandcreativeminds,fosteringtheirdevelopmentinawaythatenhancestheirvaluetoourclients,tothemselvesandtothefirm.Theorganizationpublishesthemarketleadingthink:ActExecutivemagazine,presentingnewperspectivesontopissuesforCEOs.Theyhavesincedevelopedthethink:ActInternationalManagementKnowledge,bookseries.