Competition Demystified

图书标准信息

• 作者 Bruce、Judd Kahn 著
• 出版社 penguin
• 出版时间 2007-08
• 版次 1
• ISBN 9781591841807
• 定价 133.10元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 399页
• 正文语种 英语

【内容简介】

BruceGreenwald,oneofthenationA'sleadingbusinessprofessors,presentsanewandsimplifiedapproachtostrategythatcutsthroughmuchofthefogthathassurroundedthesubject.BasedonhishugelypopularcourseatColumbiaBusinessSchool,Greenwaldandhiscoauthor,JuddKahn,offeraneasy-to-followmethodforunderstandingthecompetitivestructureofyourindustryanddevelopinganappropriatestrategyforyourspecificposition.

Overthelasttwodecades,theconventionalapproachtostrategyhasbecomefrustratinglycomplex.ItA'seasytogetlostinasophisticatedmodelofyourcompetitors,suppliers,buyers,substitutes,andotherplayers,whilelosingsightofthebigquestion:Aretherebarrierstoentrythatallowyoutodothingsthatotherfirmscannot?