Nudge：Improving Decisions About Health, Wealth, and Happiness

图书标准信息

• 作者 Richard H.（理查德·H·泰勒）、Cass R. Sunstein（卡斯·桑斯坦） 著
• 出版社 Penguin
• 出版时间 2009-04
• 版次 1
• ISBN 9780143115267
• 定价 125.80元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 320页
• 正文语种 英语

【内容简介】

Nudgeisaboutchoices—howwemakethemandhowwecanmakebetterones.AuthorsRichardH.ThalerandCassR.Sunsteinofferanewperspectiveonpreventingthecountlessmistakeswemake—includingill-advisedpersonalinvestments,consumptionofunhealthyfoods,neglectofournaturalresources,andotherbaddecisions.Citingdecadesofcutting-edgebehavioralscienceresearch,theydemonstratethatsensible"choicearchitecture"cansuccessfullynudgepeopletowardsthebestdecisionswithoutrestrictingtheirfreedomofchoice.Sstraightforward,informative,andentertaining,thisisamust-readforanyonewithinterestinourindividualandcollectivewell-being.

【作者简介】

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business.

Cass R. Sunstein is Felix Frankfurter Professor of Law at Harvard Law School.