How market solutions lead to competitive advantage for theworld's most innovative companies From Apple to Blackberry, GE toGoogle, innovative companies stand out from the crowd not so muchfor their exceptional products, despite what one might assume, butfor the way they challenge conventions, redefine markets, andchange consumer expectations. Apple didn't just create the iPod; itenvisioned the future of music and then made a product to servicethat future. And the same holds true for every highly innovativecompany. In Creative Genius, Peter Fisk presents ten tracks forinnovation and provides business blueprints for making thatinnovation happen. Peter Fisk (Middlesex, UK) is an experiencedstrategist and marketer who has spent many years working withcompanies such as American Express, British Airways, Coca-Cola, andMicrosoft. He is an inspiring and popular speaker on marketingsubjects.
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