《全球商务管理》
￥ 48 ￥ 48 全新
库存100件
新疆克拉玛依
认证卖家担保交易快速发货售后保障
作者胡松华 著
出版社中山大学出版社
ISBN9787306042125
出版时间2012-08
版次1
印刷时间2012-08
印次1
装帧平装
开本16开
纸张胶版纸
页数291页
定价48元
货号306042125
上书时间2024-06-20
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内容简介:
《全球商务管理》比较系统地介绍了国际商务管理的各个方面，包括国际商务模型、国际投资管理、国际贸易的理论与实务、全球战略管理和全球组织架构设计、全球供链管理等丰富的内容。该书内容翔实，体例完整，方便教学。每章含有的案例和中国的实际情况结合紧密，资料主要来源于国内企业，具有很强的实操性，所以《全球商务管理》理论和实际相结合得较好。
目录:
Preface
Chapter1ChallengesofGlobalBusinessManagement
OpeningCase：Galanz，aWorkshopoftheWorld
1.1SignificanceofInternationalBusiness
1.2TheRoleofGlobalBusinessEnvironment
1.3TheDecision-MakingFunctionofInternationalManage
1.4Summary
1.5ScenarioAnalysis
Chapter2InternationalEntryModes
OpeningCase：Nestl6'sGlobalDrive
2.1BasicTypesofInternationalEntryModes
2.2AComparisonofEntryModes
2.3SelectingtheModeofEntry
2.4Summary
2.5ScenarioAnalysis
Chapter3InternationalInvestment：TheoryandPractice
OpeningCase：Aflac'sSuccessinJapan
3.1TheScopeofInternationalInvestment
3.2TheMNE：Evolution，Structure，andCharacteristics
3.3FDITheoriesandTheoriesoftheMNE
3.4Porter'sDiamondModel
3.5Summary
ActiveLearningCase：GlobalFinanceGurus：Buffettvs.Soros
CaseStudy：Nestl6inIndia
Chapter4InternationalTrade：TheoryandPolicy
OpeningCase：TradebetweentheU.S.andChina
4.1RationaleofInternationalTrade
4.2InternationalTradeBarrie
4.3InternationalTradingSystem
4.4Summary
ShortStory：AnExchangebetweenTomandHuck
Chapter5InternationalTradePractice
OpeningCase：WhichBankshouldtheDocumentsbePresentedto？.，
5.1InternationalTradeTerms
5.2RemittanceandCollection
5.3LetterofCredit（L/C）
5.4Summary
5.5ScenarioAnalysis
Chapter6GlobalStrategicManagement
OpeningCase：TheRiseofHaierasaGlobalManufacturer
6.1TheNatureofGlobalStrategicManagement
6.2GlobalStrategy
6.3GlobalStrategicFormulation
6.4GlobalStrategicImplementation
6.5GlobalStrategicControl
6.6Summary
Chapter7GlobalOrganizationDesign
OpeningCase：Procter&Gamble'sOrganizationOverhaul
7.1InternationalDivisionStructure
7.2GlobalProductStructure
7.3GlobalGeographicStructure
7.4GlobalFunctionalStructure
7.5GlobalMatrixStructure
7.6Summary
Chapter8InternationalInvestmentManagement
OpeningCase："IBMPC"GoestoLenovo
8.1FormsofForeignDirectInvestment
8.2ManagingForeignExchangeRisks
8.3CostofCapitalforInternationalInvestment
8.4InvestmentApproaches
8.5FeasibilityStudyforInternationalProjects
8.6Summary
ClosingCase：MatsushitainHollywood
Chapter9GlobalOperationManagement
OpeningCase：Flextronics'Operatio inChina
9.1AdvantagesofGlobalOperatio
9.2InternationalProduction
9.3GlobalSourcing
9.4InternationalTra ferPricing
9.5Summary
AppendixtoChapter9：AnOptimalTra ferPricingModel
Chapter10GlobalSupplyChainManagement
OpeningCase：Li&Fung，aLeaderinGSCM
10.1LogisticsandSupplyChainManagement
10.2InternationalInventoryandInformationFlow
10.3InternationalTra portation
10.4Tra portDocuments
10.5Summary
Appendix
Appendix1InternationalRulesfortheInterpretationofTradeTerms2010（Excerpts）
Appendix2ICCUniformCustomsandPracticeforDocumentaryCredits（UCP600）
Appendix3UnitedNatio ConventiononContractsfortheInternationalSaleofGoods（1980）
Appendix4TheHague-VisbyRules（1968）
Glossary：ChineseTra lation
Bibliography
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